Contextual Advertising Market In-depth Research covering sales outlook, demand forecast & up-to-date key trends
The global Contextual Advertising market is expected to grow at a CAGR of 11.1% during the forecast period.
The global Contextual Advertising market is estimated to be about 115954.2 million US dollars in 2020.
The global Contextual Advertising market is estimated to reach 176664.2 million USD by 2026.
The global Contextual Advertising market is segmented by company, region (country), type and application. Participants, stakeholders, and other readers in the global Contextual Advertising market will be able to gain an advantage as they use reports as a powerful resource.
The global Contextual Advertising market is segmented by company, region (country), type and application. Participants, stakeholders, and other readers in the global Contextual Advertising market will be able to gain an advantage as they use reports as a powerful resource.
Contextual Advertising markets by category
Activity-based Advertising
Location-based Advertising
Others
Contextual Advertising Market by Application (Percentage of Demand)
Consumer Goods, Retail and Restaurants
Telecom and IT
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel, Transportation and Automobile
Healthcare
Academia and Government
Others
Who are the leading companies in Contextual Advertising market
Beijing Miteno Communication Technology
Microsoft
Amazon
Aol
Yahoo
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
Contextual Advertising markets by region:
In North America
In Latin America
Europe
The Asia-pacific
Middle East and Africa (MEA)
What are the main countries covered
The United States
Canada
Germany
France
UK
Italy
Russia
China
Japan
Korea
Southeast Asia
India
Australia
Brazil
Mexico
Argentina
Chile
Colombia
Egypt
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Which is the most profitable market
Among regions, North America/Europe/Asia Pacific accounted for the largest share of global personalized beauty equipment as rising consumer incomes led to increased spending at Contextual Advertising.
What methodology did you follow in your research
This study was conducted by our expert analysts through a combination of primary and secondary studies. The methodology we follow includes a demand-side assessment of the market and triangulation of this through supply-side analysis. The methodology is based on the use of standard market structures, methods, and definitions.
Who were the primary study respondents
We talk to stakeholders across the spectrum. Including C-level executives, distributors, product manufacturers, industry experts, etc.
What are the sources of secondary research
We conduct extensive secondary studies using proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations and research papers.
1. Introduction
1.1 Definition of the Market
1.2 Research Purpose
1.3 Scope of the Study
1.4 Stakeholders
1.5 Geography Coverage
1.6 Currency Under Consideration
1.7 Consumption Units
1.8 Review Cycle
2 Global Market Overview
2.1 Global Contextual Advertising Market Size and Growth Forecast 2014-2026
2.2 Global Contextual Advertising Market Size by Region 2014-2026
2.3 Contextual Advertising Gross Margin in Different Region 2014-2021
2.4 Global Contextual Advertising Market by Major Companies
2.1 Global Contextual Advertising Revenue and Market Share by Vendors (2016-2021)
2.2 Global Contextual Advertising Industry Concentration Ratio (CR5 and HHI)
2.3 Top 5 Contextual Advertising Vendors Market Share
2.4 Top 10 Contextual Advertising Vendors Market Share
3 Global Contextual Advertising Market by Type
3.1 Global Contextual Advertising Market Size and Growth Rate Segment by Types from 2014-2021
3.2 Brief Introduction of Different Types
3.2.1 Activity-based Advertising
3.2.2 Location-based Advertising
3.2.3 Others
4 Global Contextual Advertising Market by Application
4.1 Global Contextual Advertising Market Size and Growth Rate Segment by Applications from 2014-2021
4.2 Brief Introduction of Different Applications
4.2.1 Consumer Goods, Retail and Restaurants
4.2.2 Telecom and IT
4.2.3 Banking, Financial Services and Insurance (BFSI)
4.2.4 Media and Entertainment
4.2.5 Travel, Transportation and Automobile
4.2.6 Healthcare
4.2.7 Academia and Government
4.2.8 Others
5 North America Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
5.1 North America Contextual Advertising Value ($) from 2014-2021
5.2 North America Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
5.3 North America Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
5.4 North America Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
5.4.1 The United States
5.4.2 Canada
5.5 Top North America Contextual Advertising Participants Value ($) and Market Share (%) in 2020
6 Europe Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
6.1 Europe Contextual Advertising Value ($) from 2014-2021
6.2 Europe Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
6.3 Europe Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
6.4 Europe Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
6.4.1 Germany
6.4.2 France
6.4.3 UK
6.4.4 Italy
6.4.5 Russia
…
6.5 Top Europe Contextual Advertising Participants Value ($) and Market Share (%) in 2020
7 Asia-Pacific Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
7.1 Asia-Pacific Contextual Advertising Value ($) from 2014-2021
7.2 Asia-Pacific Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
7.3 Asia-Pacific Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
7.4 Asia-Pacific Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
7.4.1 China
7.4.2 Japan
7.4.3 Korea
7.4.4 Southeast Asia
7.4.5 India
7.4.6 Australia
…
7.5 Top Asia-Pacific Contextual Advertising Participants Value ($) and Market Share (%) in 2020
8 Latin America Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
8.1 Latin America Contextual Advertising Value ($) from 2014-2021
8.2 Latin America Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
8.3 Latin America Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
8.4 Latin America Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Chile
8.4.5 Colombia
…
8.5 Top Latin America Contextual Advertising Participants Value ($) and Market Share (%) in 2020
9 Middle East & Africa Contextual Advertising Market Value and Segmentation (by Type, Application, Countries and Participants)
9.1 Middle East & Africa Contextual Advertising Value ($) from 2014-2021
9.2 Middle East & Africa Contextual Advertising Market Value ($) and Growth (%) by Type from 2014-2021
9.3 Middle East & Africa Contextual Advertising Market Value ($) and Growth (%) by Application from 2014-2021
9.4 Middle East & Africa Contextual Advertising Market Value ($) and Growth (%) by Countries from 2014-2021
9.4.1 Egypt
9.4.2 Saudi Arabia
9.4.3 United Arab Emirates
9.4.4 Nigeria
9.4.5 South Africa
…
9.5 Top Middle East & Africa Contextual Advertising Participants Value ($) and Market Share (%) in 2020
10. Global Level Competitive Intelligence – Company Profiles
10.1 Google
10.1.1 Google Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.1.2 Google Value, Gross and Growth Rate from 2014-2021
10.2 Beijing Miteno Communication Technology
10.2.1 Beijing Miteno Communication Technology Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.2.2 Beijing Miteno Communication Technology Value, Gross and Growth Rate from 2014-2021
10.3 Facebook
10.3.1 Facebook Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.3.2 Facebook Value, Gross and Growth Rate from 2014-2021
10.4 Microsoft
10.4.1 Microsoft Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.4.2 Microsoft Value, Gross and Growth Rate from 2014-2021
10.5 Amazon
10.5.1 Amazon Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.5.2 Amazon Value, Gross and Growth Rate from 2014-2021
10.6 Aol
10.6.1 Aol Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.6.2 Aol Value, Gross and Growth Rate from 2014-2021
10.7 Yahoo
10.7.1 Yahoo Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.7.2 Yahoo Value, Gross and Growth Rate from 2014-2021
10.8 Twitter
10.8.1 Twitter Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.8.2 Twitter Value, Gross and Growth Rate from 2014-2021
10.9 IAC
10.9.1 IAC Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.9.2 IAC Value, Gross and Growth Rate from 2014-2021
10.10 Amobee
10.10.1 Amobee Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.10.2 Amobee Value, Gross and Growth Rate from 2014-2021
10.11 Act-On Software
10.11.1 Act-On Software Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.11.2 Act-On Software Value, Gross and Growth Rate from 2014-2021
10.12 Simplycast
10.12.1 Simplycast Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.12.2 Simplycast Value, Gross and Growth Rate from 2014-2021
10.13 Inmobi
10.13.1 Inmobi Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.13.2 Inmobi Value, Gross and Growth Rate from 2014-2021
10.14 Flytxt
10.14.1 Flytxt Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.14.2 Flytxt Value, Gross and Growth Rate from 2014-2021
10.15 Infolinks
10.15.1 Infolinks Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.15.2 Infolinks Value, Gross and Growth Rate from 2014-2021
10.16 Adobe Systems
10.16.1 Adobe Systems Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.16.2 Adobe Systems Value, Gross and Growth Rate from 2014-2021
10.17 Sap
10.17.1 Sap Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.17.2 Sap Value, Gross and Growth Rate from 2014-2021
10.18 Marketo
10.18.1 Marketo Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.18.2 Marketo Value, Gross and Growth Rate from 2014-2021
10.19 Millennial Media
10.19.1 Millennial Media Company Profile (Major Business, Plants Distribution, Sales Region, Contact Information)
10.19.2 Millennial Media Value, Gross and Growth Rate from 2014-2021
11. Market Dynamics
11.1 Driving Factors
11.1.1 Rising Demand in one or More of the Following Regions: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
11.1.2 Increasing Use of Contextual Advertising by Different End-User/Applications
11.2 Restraints and Challenges in the Market
11.3 Opportunities
12. Future Forecast of Global Contextual Advertising Market from 2021-2026
12.1 Future Forecast of Global Contextual Advertising Market from 2021-2026 Segment by Regions
12.2 Future Forecast of Global Contextual Advertising Market from 2021-2026 Segment by Type
12.3 Future Forecast of Global Contextual Advertising Market from 2021-2026 Segment by Application
13. Investment Analysis
13.1 Fundamental Analysis (Porter's Five Forces Analysis)
13.2 Technical Preparation Analysis
13.3 Risk Evaluating Analysis
13.4 Estimated Investment Pay-Back Period
14 Research Methodology
14.1 Research Data
14.1.1 Secondary Data
14.1.2 Primary Data
14.2 Market Size Estimation
14.2.1 Bottom-Up Approach
14.2.2 Top-Down Approach (Involves time, Space, and Persons)
14.3 Data Triangulation
14.4 Assumptions
14.5 Hypothesis of this Research, Clear, specific, and testable statement of this research
14.6 Limitations of Our Study
14.7 Scene Based Modeling
14.8 Covid-19 Impact/Evaluation
15 Disclaimer
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
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