Product Overview

Retail Analytics is a term used to describe the process by which the movement of the supply chain, sales, inventory levels, or consumer demand information is measured and generated. This technique facilitates the overall assessment of data and also provides methods by which the channel is measured, as well as product preferences. For business decisions such as recruitment and marketing to be made, this information is highly important. Data analytics gathered from the retail sector can be used for many reasons, as the collected information offers an in-depth insight into customers as well as business processes. This awareness helps problems to be targeted and gradually changed.

Market Highlights

Retail Analytics Market is expected to project a notable CAGR of 21.3% in 2030.

Retail Analytics Market to surpass USD 14.1 billion by 2030 from USD 4.8 billion in 2019 at a CAGR of 21.3% throughout the forecast period, i.e., 2020-30. The retail analytics market has improved the general business by developing strong customer relationships that have proven beneficial and established competitive advantages. The size, variety, and speed of bulk data are expected to have a significant effect on the market for retail analytics. The main factors that impact market growth as a result of which online shopping has become easy for customers are growing online shopping, the use of social media, the successive increase in big data, and the proliferation of smartphones. The other variables that trigger market growth are increased demand for retail analytics in customer purchase monitoring and inventory management and planning. Technical advancements in the retail analytics industry are also leading to market growth during the present day.

Retail Analytics Market: Segments

Solutions segment to grow with the highest CAGR during 2020-30

Retail Analytics Market is segmented by Components as Solutions and services. The Solutions segment held a retail analytics market share of 50% in 2019 due to increased demand for enriched visualization and unified dashboards to track live sales data and extract valuable business intelligence. Retail analytics software enables retailers to optimize promotion, enhance product placement & marketing, and exploit customer data analytics to maximize customer retention. Due to increasing market rivalry, revenue growth, and decreasing customer churn, market acceptance of retail analytics tools would increase the growing burden on retailers to boost sales metrics. Retail analytical tools are gradually being introduced by retailers in the industry to complement existing business intelligence solutions. The offered solutions can be used to track consumer buying behavior and provide the customer with a satisfactory shopping experience in return, which can stimulate the demand for retail analytics.

Inventory analysis Segment to grow with the highest CAGR during 2020-30

Retail Analytics Market is segmented by Application into merchandising analysis, pricing analysis, customer analytics, promotional analysis and planning, yield analysis, inventory analysis, and others (order management, transportation management, assortment and cluster planning, and real-estate planning). The segment of merchandising analysis is expected to hold the largest market share in 2019. The growth of the segment is attributed to companies across the retail sector using advanced technologies to take advantage of customer insights from huge data volumes of store-based activities. The inventory analysis segment is projected to register a higher CAGR during the forecast period due to the growing need to enhance business processes by keeping track of stocked goods and ensuring surplus inventory. Stock management, aftermarket research, is one of the greatest obstacles for retailers. One of the main differentiating factors for dealers in this challenging era is the opportunity to quickly replenish sold-out or deficient goods. Besides, as technology is growing and widespread, analytics will help distributors track their inventories.

Retail Analytics Market: Market Dynamics

Drivers

Growing e-commerce industry

Digitalization has led to the technological expertise of customers to go with a variety of options for quick transactions while saving enough time to consolidate the retail sector. It is also expected that the scale, velocity, and variety of big data in bulk would have a significant impact on the market. The growth of online shopping, the successive increase in big data, the use of social media, and the proliferation of smartphones are major factors that drive the market making shopping easy for customers. Prominent distributors have successfully managed to take advantage of the opportunities offered by numerous social networking platforms such as Facebook, resulting in a deeper understanding of consumer needs, brand recognition, loyalty, and feedback. Growing demand for retail analytics in inventory management and planning and customer purchase monitoring are some other factors anticipated to have a positive impact on market development.

Increasing penetration of big data in the retail industry

As digital acceleration takes hold, the global retail and consumer goods community is adapting more quickly than anyone ever thought possible. Enterprises and consumers have started to realize that digital transformation is about taking a data-driven approach to every aspect of their business to create a competitive advantage. Digital transformation in retail can increase customer retention and loyalty by offering customers the services and products they need. The fourth industrial revolution is being influenced by new technologies that blur the limits between the digital and physical worlds. Combined with powerful analytics tools, including scenario analysis, predictive learning algorithms, and visualization, access to data transforms how organizations work. Companies can now collect vast data sets from physical installations and assets in real-time, perform predictive analytics to create new insights and make more successful decisions. The digital revolution changes the way goods are designed, developed, and delivered to customers.

Restrain

Data privacy concerns and Lack of technical expertise

Technology is used by large retail stores for regular tasks such as billing and payments, avoidance of shrinkage, maintaining stock records, and supply chain management. Although large companies are making the most of these technologies, the unorganized retail sector has to address the limited availability, feasibility, and implementation of technology. Unorganized retailers face pressure from deep-pocketed offline, fresh outlets, and e-commerce bandwagons, and while they may want to use technology to move forward, they are often held back by budget constraints. The concealed costs of maintaining outdated legacy processes may quickly become burdensome, leaving little budget for creativity or digital transformation. The high capital costs and the difficulty of accessing capital financing have greatly discouraged the growth and improvement of these retail businesses, especially in rural and remote areas.

Retail Analytics Market: Key Players

Microsoft

Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, and SWOT Analysis.

Angoss

1010data

Click

SAS Institute

Bridgei2i

SAP

Micro strategy

Information Builders

Fujitsu

Manthan

Oracle

Retail Analytics Market: Regions

Retail Analytics Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, APAC, and MENA.

Retail Analytics Market in North America held the largest market share of XX.X% in the year 2019 and the major countries in the North American retail analytics market are the US and Canada. The US is one of the most dominant markets as an early adopter of technology, and major corporations in the country invest heavily in various technologies to maintain competitiveness. Whereas, APAC is expected to record the highest CAGR during the forecast period as it is home to many developed and emerging economies, which offer substantial opportunities for growth in retail stores and technology advancement. In particular, China, India, and Japan focus on data management to make data-based business decisions and to improve the business of retail market protentional over the coming years.

Competitive Landscape:

The Retail Analytics market, which is highly competitive, consists of several major players such as Microsoft (US), IBM (US), Oracle (US), Salesforce (US), SAP (Germany), AWS (US), SAS Institute (US), Qlik (US) hold a substantial market share in the Retail Analytics market. Other players analyzed in this report are Manthan (India), Bridgei2i (India), MicroStrategy (US), Teradata (US), HCL (India), Fujitsu (Japan), Domo (US), Google (US), FLIR Systems (US), Information Builders (US), 1010Data (US), Capillary (Singapore), RetailNext (US), WNS (India), True Fit (US), Vend (New Zealand), Fit Analytics (Germany), Edited (UK), Decision6 (Brazil), Cubelizer (Spain), ThinkInside (Italy), Dor Technology (US), Glimpse Analytics (India), Pygmalion (Slovakia), and Orenda Software Solutions (Canada) among others.

The market competition has been stepped up by the availability of many players offering Retail Analytics. For Instance, In February 2020, MicroStrategy and enterprise data warehouse vendor Yellowbrick Data announced a new partnership that will integrate a Yellowbrick Data warehouse with the Microsoft 2020 analytics platform. The goal is to enable faster queries and provide improved insights into data.

Retail Analytics Market is further segmented by region into:

North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada

Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America

Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe

APAC Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC

MENA Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Retail Analytics Market report also contains analysis on:

Retail Analytics Market Segments:

By Component:

Solutions

Services

By Function:

Finance

Marketing and sales

Human Resources

Operations

By Application:

Merchandising analysis

Pricing analysis

Customer analytics

Promotional analysis and planning

Yield analysis

Inventory analysis

Others

By Organization size:

Large Enterprises

Small and Medium-sized Enterprises (SMEs)

Retail Analytics Market Dynamics

Retail Analytics Market Size

Supply & Demand

Current Trends/Issues/Challenges

Competition & Companies Involved in the Market

Value Chain of the Market

Market Drivers and Restraints

FAQs on Retail Analytics Market

Which segment is anticipated to hold the largest market share

At what CAGR is the market anticipated to grow between 2020 and 2030

Who are the key players in the Retail Analytics Market

What could be the challenging factors in the growth of Retail Analytics Market

What are the growth drivers for the Retail Analytics Market

Contents

1. Executive Summary

2. Retail Analytics Market

2.1. Product Overview

2.2. Market Definition

2.3. Segmentation

2.4. Assumptions and Acronyms

3. Research Methodology

3.1. Research Objectives

3.2. Primary Research

3.3. Secondary Research

3.4. Forecast Model

3.5. Market Size Estimation

4. Average Pricing Analysis

5. Macro-Economic Indicators

6. Market Dynamics

6.1. Growth Drivers

6.2. Restraints

6.3. Opportunity

6.4. Trends

7. Correlation & Regression Analysis

7.1. Correlation Matrix

7.2. Regression Matrix

8. Recent Development, Policies & Regulatory Landscape

9. Risk Analysis

9.1. Demand Risk Analysis

9.2. Supply Risk Analysis

10. Retail Analytics Analysis

10.1. Porters Five Forces

10.1.1. Threat of New Entrants

10.1.2. Bargaining Power of Suppliers

10.1.3. Threat of Substitutes

10.1.4. Rivalry

10.2. PEST Analysis

10.2.1. Political

10.2.2. Economic

10.2.3. Social

10.2.4. Technological

11. Retail Analytics Market

11.1. Market Size & forecast, 2019A-2030F

11.1.1. By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.1.2. By Volume (Million Units) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12. Retail Analytics: Market Segmentation

12.1. By Regions

12.1.1. North America:

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.2. Europe:

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.3. Asia-Pacific:

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.4. MEA:

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.5. Latin America:

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.2. By Component: Market Share (2020-2030F)

12.2.1. Solutions, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.2.2. Services, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.3 By Function: Market Share (2020-2030F)

12.3.1. Finance, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.3.2. Marketing and sales, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.3.3. Human Resources, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.3.4. Operations, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.4. By Organization size: Market Share (2020-2030F)

12.4.1. Large Enterprises, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.4.2. Small and Medium-sized Enterprises (SMEs), By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5 By Application: Market Share (2020-2030F)

12.5.1. Merchandising analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5.2. Pricing analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5.3. Customer analytics, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5.4. Promotional analysis and planning, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5.5. Yield analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5.6. Inventory analysis, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.6.7. Others, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

13. Company Profile

13.1.1. IBM Corporation

13.1.2. Company Overview

13.1.3. Company Total Revenue (Financials)

13.1.4. Market Potential

13.1.5. Global Presence

13.1.6. Key Performance Indicators

13.1.7. SWOT Analysis

13.1.8. Product Launch

13.2. SAS Institute, Inc.

13.3. RetailNext, Inc.

13.4. Manthan Software Services Pvt. Ltd

13.5. Fractal Analytics Inc.

14 Consultant Recommendation

**The above given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)