This report studies the Multi-Touch Marketing Attribution Software market, covering market size for segment by type (On-premises, Cloud-based, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Adobe, SAP, Visual IQ, Oracle, Neustar, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Multi-Touch Marketing Attribution Software from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Multi-Touch Marketing Attribution Software market.

Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.

This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Multi-Touch Marketing Attribution Software including:

Adobe

SAP

Visual IQ

Oracle

Neustar

LeadsRx

LeanData

Merkle

Roivenue

C3 Metrics

AppsFlyer

Equifax

Windsor.ai

Manthan

Oribi

Google

Rockerbox

Engagio

Singular

CaliberMind

WIZALY

OptiMine

Analytic Partners

Fospha

IRI

Market split by Type, can be divided into:

On-premises

Cloud-based

Market split by Application, can be divided into:

SMEs

Large Enterprises

Market split by Sales Channel, can be divided into:

Direct Channel

Distribution Channel

Market segment by Region/Country including:

North America (United States, Canada and Mexico)

Europe (Germany, UK, France, Italy, Russia and Spain etc.)

Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)

South America (Brazil, Argentina and Colombia etc.)

Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

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Chapter 1 Multi-Touch Marketing Attribution Software Market Overview

1.1 Multi-Touch Marketing Attribution Software Definition

1.2 Global Multi-Touch Marketing Attribution Software Market Size Status and Outlook (2016-2030)

1.3 Global Multi-Touch Marketing Attribution Software Market Size Comparison by Region (2016-2030)

1.4 Global Multi-Touch Marketing Attribution Software Market Size Comparison by Type (2016-2030)

1.5 Global Multi-Touch Marketing Attribution Software Market Size Comparison by Application (2016-2030)

1.6 Global Multi-Touch Marketing Attribution Software Market Size Comparison by Sales Channel (2016-2030)

1.7 Multi-Touch Marketing Attribution Software Market Dynamics (COVID-19 Impacts)

1.7.1 Market Drivers/Opportunities

1.7.2 Market Challenges/Risks

1.7.3 Market News (Mergers/Acquisitions/Expansion)

1.7.4 COVID-19 Impacts

1.7.5 Post-Strategies of COVID-19

Chapter 2 Multi-Touch Marketing Attribution Software Market Segment Analysis by Player

2.1 Global Multi-Touch Marketing Attribution Software Sales and Market Share by Player (2019-2021)

2.2 Global Multi-Touch Marketing Attribution Software Revenue and Market Share by Player (2019-2021)

2.3 Global Multi-Touch Marketing Attribution Software Average Price by Player (2019-2021)

2.4 Players Competition Situation & Trends

2.5 Conclusion of Segment by Player

Chapter 3 Multi-Touch Marketing Attribution Software Market Segment Analysis by Type

3.1 Global Multi-Touch Marketing Attribution Software Market by Type

3.1.1 On-premises

3.1.2 Cloud-based

3.2 Global Multi-Touch Marketing Attribution Software Sales and Market Share by Type (2016-2021)

3.3 Global Multi-Touch Marketing Attribution Software Revenue and Market Share by Type (2016-2021)

3.4 Global Multi-Touch Marketing Attribution Software Average Price by Type (2016-2021)

3.5 Leading Players of Multi-Touch Marketing Attribution Software by Type in 2021

3.6 Conclusion of Segment by Type

Chapter 4 Multi-Touch Marketing Attribution Software Market Segment Analysis by Application

4.1 Global Multi-Touch Marketing Attribution Software Market by Application

4.1.1 SMEs

4.1.2 Large Enterprises

4.2 Global Multi-Touch Marketing Attribution Software Revenue and Market Share by Application (2016-2021)

4.3 Leading Consumers of Multi-Touch Marketing Attribution Software by Application in 2021

4.4 Conclusion of Segment by Application

Chapter 5 Multi-Touch Marketing Attribution Software Market Segment Analysis by Sales Channel

5.1 Global Multi-Touch Marketing Attribution Software Market by Sales Channel

5.1.1 Direct Channel

5.1.2 Distribution Channel

5.2 Global Multi-Touch Marketing Attribution Software Revenue and Market Share by Sales Channel (2016-2021)

5.3 Leading Distributors/Dealers of Multi-Touch Marketing Attribution Software by Sales Channel in 2021

5.4 Conclusion of Segment by Sales Channel

Chapter 6 Multi-Touch Marketing Attribution Software Market Segment Analysis by Region

6.1 Global Multi-Touch Marketing Attribution Software Market Size and CAGR by Region (2016-2030)

6.2 Global Multi-Touch Marketing Attribution Software Sales and Market Share by Region (2016-2021)

6.3 Global Multi-Touch Marketing Attribution Software Revenue and Market Share by Region (2016-2021)

6.4 North America

6.4.1 North America Market by Country

6.4.2 North America Multi-Touch Marketing Attribution Software Market Share by Type

6.4.3 North America Multi-Touch Marketing Attribution Software Market Share by Application

6.4.4 United States

6.4.5 Canada

6.4.6 Mexico

6.5 Europe

6.5.1 Europe Market by Country

6.5.2 Europe Multi-Touch Marketing Attribution Software Market Share by Type

6.5.3 Europe Multi-Touch Marketing Attribution Software Market Share by Application

6.5.4 Germany

6.5.5 UK

6.5.6 France

6.5.7 Italy

6.5.8 Russia

6.5.9 Spain

6.6 Asia-Pacific

6.6.1 Asia-Pacific Market by Country

6.6.2 Asia-Pacific Multi-Touch Marketing Attribution Software Market Share by Type

6.6.3 Asia-Pacific Multi-Touch Marketing Attribution Software Market Share by Application

6.6.4 China

6.6.5 Japan

6.6.6 Korea

6.6.7 India

6.6.8 Southeast Asia

6.6.9 Australia

6.7 South America

6.7.1 South America Market by Country

6.7.2 South America Multi-Touch Marketing Attribution Software Market Share by Type

6.7.3 South America Multi-Touch Marketing Attribution Software Market Share by Application

6.7.4 Brazil

6.7.5 Argentina

6.7.6 Colombia

6.8 Middle East & Africa

6.8.1 Middle East & Africa Market by Country

6.8.2 Middle East & Africa Multi-Touch Marketing Attribution Software Market Share by Type

6.8.3 Middle East & Africa Multi-Touch Marketing Attribution Software Market Share by Application

6.8.4 UAE

6.8.5 Saudi Arabia

6.8.6 South Africa

6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Multi-Touch Marketing Attribution Software Players

7.1 Adobe

7.1.1 Company Snapshot

7.1.2 Product/Service Offered

7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)

7.2 SAP

7.3 Visual IQ

7.4 Oracle

7.5 Neustar

7.6 LeadsRx

7.7 LeanData

7.8 Merkle

7.9 Roivenue

7.10 C3 Metrics

7.11 AppsFlyer

7.12 Equifax

7.13 Windsor.ai

7.14 Manthan

7.15 Oribi

7.16 Google

7.17 Rockerbox

7.18 Engagio

7.19 Singular

7.20 CaliberMind

7.21 WIZALY

7.22 OptiMine

7.23 Analytic Partners

7.24 Fospha

7.25 IRI

Chapter 8 Upstream and Downstream Analysis of Multi-Touch Marketing Attribution Software

8.1 Industrial Chain of Multi-Touch Marketing Attribution Software

8.2 Upstream of Multi-Touch Marketing Attribution Software

8.3 Downstream of Multi-Touch Marketing Attribution Software

Chapter 9 Development Trend of Multi-Touch Marketing Attribution Software (2022-2030)

9.1 Global Multi-Touch Marketing Attribution Software Market Size (Sales and Revenue) Forecast (2022-2030)

9.2 Global Multi-Touch Marketing Attribution Software Market Size and CAGR Forecast by Region (2022-2030)

9.3 Global Multi-Touch Marketing Attribution Software Market Size and CAGR Forecast by Type (2022-2030)

9.4 Global Multi-Touch Marketing Attribution Software Market Size and CAGR Forecast by Application (2022-2030)

9.5 Global Multi-Touch Marketing Attribution Software Market Size and CAGR Forecast by Sales Channel (2022-2030)

Chapter 10 Appendix

10.1 Research Methodology

10.2 Data Sources

10.3 Disclaimer

10.4 Analysts Certification

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)