The latest research study released by Market IntelliX evaluates market size and forecasts of Programmatic Marketing and Advertising in Global, including the following market information:

Global Programmatic Marketing and Advertising Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Programmatic Marketing and Advertising market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

RTB Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Programmatic Marketing and Advertising include Marin Software, MediaMath, Wordstream, Choozle, Flashtalking, Adwords, Acquisio, DATAXU and Sizmek, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MI has surveyed the Programmatic Marketing and Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Market Segmentations:

Global Programmatic Marketing and Advertising Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Programmatic Marketing and Advertising Market Segment Percentages, by Type, 2021 (%)

RTB

Programmatic

Global Programmatic Marketing and Advertising Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Programmatic Marketing and Advertising Market Segment Percentages, by Application, 2021 (%)

Emerging Industries

Traditional Industries

Global Programmatic Marketing and Advertising Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Programmatic Marketing and Advertising Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Programmatic Marketing and Advertising revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Programmatic Marketing and Advertising revenues share in global market, 2021 (%)

The report presents profiles of competitors in the market, Some of the prominent key players covered:

Marin Software

MediaMath

Wordstream

Choozle

Flashtalking

Adwords

Acquisio

DATAXU

Sizmek

The Trade Desk

Yahoo Gemini

Quantcast Advertise

Adobe Media Optimizer

Facebook Business

Key Takeaways from this Report

Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals.

Understand the different dynamics influencing the market – key driving factors, challenges and hidden opportunities.

Get in-depth insights on your competitor performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.

Analyze the sales and distribution channels across key geographies to improve top-line revenues.

Understand the industry supply chain with a deep-dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.

Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years.

Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.

1 Introduction to Research & Analysis Reports

1.1 Programmatic Marketing and Advertising Market Definition

1.2 Market Segments

1.2.1 Market by Type

1.2.2 Market by Application

1.3 Global Programmatic Marketing and Advertising Market Overview

1.4 Features & Benefits of This Report

1.5 Methodology & Sources of Information

1.5.1 Research Methodology

1.5.2 Research Process

1.5.3 Base Year

1.5.4 Report Assumptions & Caveats

2 Global Programmatic Marketing and Advertising Overall Market Size

2.1 Global Programmatic Marketing and Advertising Market Size: 2021 VS 2028

2.2 Global Programmatic Marketing and Advertising Market Size, Prospects & Forecasts: 2017-2028

2.3 Key Market Trends, Opportunity, Drivers and Restraints

2.3.1 Market Opportunities & Trends

2.3.2 Market Drivers

2.3.3 Market Restraints

3 Company Landscape

3.1 Top Programmatic Marketing and Advertising Players in Global Market

3.2 Top Global Programmatic Marketing and Advertising Companies Ranked by Revenue

3.3 Global Programmatic Marketing and Advertising Revenue by Companies

3.4 Top 3 and Top 5 Programmatic Marketing and Advertising Companies in Global Market, by Revenue in 2021

3.5 Global Companies Programmatic Marketing and Advertising Product Type

3.6 Tier 1, Tier 2 and Tier 3 Programmatic Marketing and Advertising Players in Global Market

3.6.1 List of Global Tier 1 Programmatic Marketing and Advertising Companies

3.6.2 List of Global Tier 2 and Tier 3 Programmatic Marketing and Advertising Companies

4 Market Sights by Product

4.1 Overview

4.1.1 by Type - Global Programmatic Marketing and Advertising Market Size Markets, 2021 & 2028

4.1.2 RTB

4.1.3 Programmatic

4.2 By Type - Global Programmatic Marketing and Advertising Revenue & Forecasts

4.2.1 By Type - Global Programmatic Marketing and Advertising Revenue, 2017-2022

4.2.2 By Type - Global Programmatic Marketing and Advertising Revenue, 2023-2028

4.2.3 By Type - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028

5 Sights by Application

5.1 Overview

5.1.1 By Application - Global Programmatic Marketing and Advertising Market Size, 2021 & 2028

5.1.2 Emerging Industries

5.1.3 Traditional Industries

5.2 By Application - Global Programmatic Marketing and Advertising Revenue & Forecasts

5.2.1 By Application - Global Programmatic Marketing and Advertising Revenue, 2017-2022

5.2.2 By Application - Global Programmatic Marketing and Advertising Revenue, 2023-2028

5.2.3 By Application - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028

6 Sights by Region

6.1 By Region - Global Programmatic Marketing and Advertising Market Size, 2021 & 2028

6.2 By Region - Global Programmatic Marketing and Advertising Revenue & Forecasts

6.2.1 By Region - Global Programmatic Marketing and Advertising Revenue, 2017-2022

6.2.2 By Region - Global Programmatic Marketing and Advertising Revenue, 2023-2028

6.2.3 By Region - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028

6.3 North America

6.3.1 By Country - North America Programmatic Marketing and Advertising Revenue, 2017-2028

6.3.2 US Programmatic Marketing and Advertising Market Size, 2017-2028

6.3.3 Canada Programmatic Marketing and Advertising Market Size, 2017-2028

6.3.4 Mexico Programmatic Marketing and Advertising Market Size, 2017-2028

6.4 Europe

6.4.1 By Country - Europe Programmatic Marketing and Advertising Revenue, 2017-2028

6.4.2 Germany Programmatic Marketing and Advertising Market Size, 2017-2028

6.4.3 France Programmatic Marketing and Advertising Market Size, 2017-2028

6.4.4 U.K. Programmatic Marketing and Advertising Market Size, 2017-2028

6.4.5 Italy Programmatic Marketing and Advertising Market Size, 2017-2028

6.4.6 Russia Programmatic Marketing and Advertising Market Size, 2017-2028

6.4.7 Nordic Countries Programmatic Marketing and Advertising Market Size, 2017-2028

6.4.8 Benelux Programmatic Marketing and Advertising Market Size, 2017-2028

6.5 Asia

6.5.1 By Region - Asia Programmatic Marketing and Advertising Revenue, 2017-2028

6.5.2 China Programmatic Marketing and Advertising Market Size, 2017-2028

6.5.3 Japan Programmatic Marketing and Advertising Market Size, 2017-2028

6.5.4 South Korea Programmatic Marketing and Advertising Market Size, 2017-2028

6.5.5 Southeast Asia Programmatic Marketing and Advertising Market Size, 2017-2028

6.5.6 India Programmatic Marketing and Advertising Market Size, 2017-2028

6.6 South America

6.6.1 By Country - South America Programmatic Marketing and Advertising Revenue, 2017-2028

6.6.2 Brazil Programmatic Marketing and Advertising Market Size, 2017-2028

6.6.3 Argentina Programmatic Marketing and Advertising Market Size, 2017-2028

6.7 Middle East & Africa

6.7.1 By Country - Middle East & Africa Programmatic Marketing and Advertising Revenue, 2017-2028

6.7.2 Turkey Programmatic Marketing and Advertising Market Size, 2017-2028

6.7.3 Israel Programmatic Marketing and Advertising Market Size, 2017-2028

6.7.4 Saudi Arabia Programmatic Marketing and Advertising Market Size, 2017-2028

6.7.5 UAE Programmatic Marketing and Advertising Market Size, 2017-2028

7 Players Profiles

7.1 Marin Software

7.1.1 Marin Software Corporate Summary

7.1.2 Marin Software Business Overview

7.1.3 Marin Software Programmatic Marketing and Advertising Major Product Offerings

7.1.4 Marin Software Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.1.5 Marin Software Key News

7.2 MediaMath

7.2.1 MediaMath Corporate Summary

7.2.2 MediaMath Business Overview

7.2.3 MediaMath Programmatic Marketing and Advertising Major Product Offerings

7.2.4 MediaMath Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.2.5 MediaMath Key News

7.3 Wordstream

7.3.1 Wordstream Corporate Summary

7.3.2 Wordstream Business Overview

7.3.3 Wordstream Programmatic Marketing and Advertising Major Product Offerings

7.3.4 Wordstream Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.3.5 Wordstream Key News

7.4 Choozle

7.4.1 Choozle Corporate Summary

7.4.2 Choozle Business Overview

7.4.3 Choozle Programmatic Marketing and Advertising Major Product Offerings

7.4.4 Choozle Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.4.5 Choozle Key News

7.5 Flashtalking

7.5.1 Flashtalking Corporate Summary

7.5.2 Flashtalking Business Overview

7.5.3 Flashtalking Programmatic Marketing and Advertising Major Product Offerings

7.5.4 Flashtalking Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.5.5 Flashtalking Key News

7.6 Adwords

7.6.1 Adwords Corporate Summary

7.6.2 Adwords Business Overview

7.6.3 Adwords Programmatic Marketing and Advertising Major Product Offerings

7.6.4 Adwords Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.6.5 Adwords Key News

7.7 Acquisio

7.7.1 Acquisio Corporate Summary

7.7.2 Acquisio Business Overview

7.7.3 Acquisio Programmatic Marketing and Advertising Major Product Offerings

7.7.4 Acquisio Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.7.5 Acquisio Key News

7.8 DATAXU

7.8.1 DATAXU Corporate Summary

7.8.2 DATAXU Business Overview

7.8.3 DATAXU Programmatic Marketing and Advertising Major Product Offerings

7.8.4 DATAXU Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.8.5 DATAXU Key News

7.9 Sizmek

7.9.1 Sizmek Corporate Summary

7.9.2 Sizmek Business Overview

7.9.3 Sizmek Programmatic Marketing and Advertising Major Product Offerings

7.9.4 Sizmek Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.9.5 Sizmek Key News

7.10 The Trade Desk

7.10.1 The Trade Desk Corporate Summary

7.10.2 The Trade Desk Business Overview

7.10.3 The Trade Desk Programmatic Marketing and Advertising Major Product Offerings

7.10.4 The Trade Desk Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.10.5 The Trade Desk Key News

7.11 Yahoo Gemini

7.11.1 Yahoo Gemini Corporate Summary

7.11.2 Yahoo Gemini Business Overview

7.11.3 Yahoo Gemini Programmatic Marketing and Advertising Major Product Offerings

7.11.4 Yahoo Gemini Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.11.5 Yahoo Gemini Key News

7.12 Quantcast Advertise

7.12.1 Quantcast Advertise Corporate Summary

7.12.2 Quantcast Advertise Business Overview

7.12.3 Quantcast Advertise Programmatic Marketing and Advertising Major Product Offerings

7.12.4 Quantcast Advertise Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.12.5 Quantcast Advertise Key News

7.13 Adobe Media Optimizer

7.13.1 Adobe Media Optimizer Corporate Summary

7.13.2 Adobe Media Optimizer Business Overview

7.13.3 Adobe Media Optimizer Programmatic Marketing and Advertising Major Product Offerings

7.13.4 Adobe Media Optimizer Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.13.5 Adobe Media Optimizer Key News

7.14 Facebook Business

7.14.1 Facebook Business Corporate Summary

7.14.2 Facebook Business Business Overview

7.14.3 Facebook Business Programmatic Marketing and Advertising Major Product Offerings

7.14.4 Facebook Business Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)

7.14.5 Facebook Business Key News

8 Conclusion

9 Appendix

9.1 Note

9.2 Examples of Clients

9.3 Disclaimer

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)