Market Overview

Air fresheners are a ubiquitous presence in indoor built environments, including workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and various private and public buildings. These products are designed to impart an aroma to the air environment or to mask odors, with the intention of creating a pleasant indoor space. In addition to the indoor built environment, air fresheners are also commonly used in automotive applications. According to the latest market study, the air freshener market in the Philippines is expected to achieve incremental growth of USD 5 million, accelerating at a CAGR of nearly 2.4% during the forecast period of 2023-2028. The rising demand for air care and increasing concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, a surge in the number of pet ownerships, and an increase in consumers' willingness to use premium air fresheners.

Research Coverage

The report overview includes a study of the leading players, market segments and sub-segments analysis by product type, package, distribution channel, and end-user. The report analyzes the potential of the Philippines air freshener industry, providing statistical information about market size, market share, growth rate, and forecasts.

The air fresheners market is segmented as below:

Product type: candles, car air fresheners, electric air fresheners, gels, liquid air fresheners, sprays/aerosols, others

Package: flexible plastic, metal, rigid plastic containers, others

Distribution channel: online, small grocers, specialty stores, supermarkets & hypermarkets, others

End user: automotive, commercial, residential, others

The residential segment held the highest share of the Philippines air freshener market in 2022, and is estimated to continue its dominant share during the forecast period. Demand for air fresheners in Philippines homes has been increasing as women prefer to keep their indoor environments as lively as possible, and as more manufacturers are replacing synthetic chemical ingredients with natural extracts as part of product innovation.

Another factor driving growth in the residential segment is the trend towards natural and eco-friendly products. Many consumers are becoming more conscious of the environment and are looking for products that are safe and sustainable. As a result, manufacturers are increasingly replacing synthetic chemical ingredients with natural extracts as part of product innovation. The commercial segment is also expected to see growth during the forecast period, driven by increasing demand from hotels, restaurants, and other businesses. Air fresheners are an important part of creating a pleasant and welcoming environment for customers, and businesses are willing to invest in high-quality products to achieve this.

Competitive Landscape

The air freshener market in the Philippines is highly competitive, with several major players vying for market share. The top three companies in the industry, The Procter & Gamble Company (P&G), S.C. Johnson and Son, Inc., and Reckitt Benckiser Group plc, dominate the market, accounting for over 90% of sales. S.C. Johnson and Son, Inc. is the largest player in the industry, with a wide range of air freshener products under popular brand Glade®. Mercury Drug Corporation is another major player, with well-known brand Albatross® in its portfolio. The Procter & Gamble Company (P&G) is a global consumer goods company that produces a range of air freshener products under brand Ambi-Pur®.

Key Questions Answered

What is the projected market size of air fresheners in Philippines by 2028

Within the market, which product type segment has secured the leading position

Among the various package segments, which segment has taken the leading position

Which distribution channel segment exhibits dominant control and influence

Which end user segment possesses the largest market share

Who are the key players with the largest market share in the air fresheners market

What is the estimated global market size for the air fresheners market in 2023

What are the main factors driving the growth of the air fresheners market

What is the expected incremental growth of the air fresheners market during the forecast period

TABLE OF CONTENTS

TABLE OF CONTENTS 1

FIGURES AND TABLES 3

Part 1. Scope and Methodology 5

Key Findings 5

Report Scope 6

Product Type 6

Package 6

Distribution Channel 6

End User 6

Research Methodology 7

Part 2. Market Overview 9

Part 3. Philippines Air Freshener Market by Product Type 12

Part 4. Philippines Air Freshener Market by Package 15

Part 5. Philippines Air Freshener Market by Distribution Channel 18

Part 6. Philippines Air Freshener Market by End User 21

Part 7. Competitive Analysis 24

The Procter & Gamble Company (P&G) 26

Business Overview 26

Company Information 26

Business Performance 27

SWOT Analysis 29

S.C. Johnson and Son, Inc. 30

Reckitt Benckiser Group plc 30

S.T. Corporation 30

Mercury Drug Corporation 30

Part 8. Macroeconomic Data and Forecast 31

Disclaimer 33

FIGURES AND TABLES

Philippines Air Freshener Market, Volume and Value, 2018-2028 (USD Million)

Philippines Air Freshener Market, Net Growth, 2018-2028 (USD Million)

Philippines Air Freshener Market, Growth Rates, 2018-2028

Philippines Air Freshener Market by Product, 2018-2028 (USD Million)

Philippines Air Freshener Market by Product, CAGR Historic and Forecast, 2018-2028

Philippines Air Freshener Market by Product, 2018-2028 (USD Million)

Philippines Air Freshener Market by Package, 2018-2028 (USD Million)

Philippines Air Freshener Market by Package, CAGR Historic and Forecast, 2018-2028

Philippines Air Freshener Market by Package, 2018-2028 (USD Million)

Philippines Air Freshener Market by Distribution Channel, 2018-2028 (USD Million)

Philippines Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2018-2028

Philippines Air Freshener Market by Distribution Channel, 2018-2028 (USD Million)

Philippines Air Freshener Market by End User, 2018-2028 (USD Million)

Philippines Air Freshener Market by End User, CAGR Historic and Forecast, 2018-2028

Philippines Air Freshener Market by End User, 2018-2028 (USD Million)

Philippines Air Freshener Market, by Companies, 2018-2022

Philippines Air Freshener Market, by Companies, 2022

Philippines Air Freshener Market, by Brands, 2018-2022 (USD Million)

Philippines Air Freshener Market, by Brands, 2022

The Procter & Gamble Company (P&G) Financial Overview

The Procter & Gamble Company (P&G) Financial Overview (USD Million)

The Procter & Gamble Company (P&G) Revenue, by Segment, 2022

The Procter & Gamble Company (P&G) Revenue, by Region, 2022

The Procter & Gamble Company (P&G) SWOT Analysis

Philippines Population (Millions) and Forecast

Philippines Consumer Price Index (CPI) and Forecast

Philippines Gross Domestic Product (Billion USD) and Forecast

Philippines Air Freshener Market: Spend as a Proportion of GDP (%)

Philippines Air Freshener Market: Consumption Per Capita (Population)

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)