North America Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity
North America extended reality (XR) market is projected to grow by 31.7% annually in the forecast period and reach $444.94 billion by 2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors.
Highlighted with 36 tables and 79 figures, this 163-page report “North America Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America extended reality (XR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America extended reality (XR) market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)
• Mixed Reality (MR)
Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2022-2032 included in each main section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Service & Content Creation
By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
• MR Devices
o Wireless Devices
o Wired Devices
By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 28
2.2 Major Growth Drivers 32
2.3 Market Restraints and Challenges 37
2.4 Emerging Opportunities and Market Trends 40
2.5 Porter’s Fiver Forces Analysis 44
3 Segmentation of North America Market by Technology 48
3.1 Market Overview by Technology 48
3.2 Augmented Reality (AR) 52
3.2.1 Marker-based AR 53
3.2.2 Markerless AR 54
3.2.3 Other Technologies 55
3.3 Virtual Reality (VR) 56
3.3.1 Nonimmersive Technology 57
3.3.2 Semi-Immersive Technology 58
3.3.3 Fully Immersive Technology 59
3.4 Mixed Reality (MR) 60
4 Segmentation of North America Market by Component 61
4.1 Market Overview by Component 61
4.2 Hardware 65
4.2.1 Sensors 67
4.2.2 Semiconductor Component 68
4.2.3 Displays and Projectors 69
4.2.4 Position Trackers 70
4.2.5 Cameras 71
4.2.6 Other Hardware 72
4.3 Software 73
4.3.1 Software Developer Kits 74
4.3.2 Cloud-based Solutions 75
4.4 Service & Content Creation 76
5 Segmentation of North America Market by Device Type 77
5.1 Market Overview by Device Type 77
5.2 AR Devices 79
5.2.1 Head-Mounted Display (HMD) 81
5.2.2 Head-Up Display (HUD) 82
5.2.3 Smart Glasses 83
5.2.4 Handheld Devices and Others 84
5.3 VR Devices 85
5.3.1 Head-Mounted Display (HMD) 87
5.3.2 Gesture-Tracking Device 88
5.3.3 Projector & Display Wall 89
5.4 MR Devices 90
5.4.1 Wireless Devices 91
5.4.2 Wired Devices 92
6 Segmentation of North America Market by Industry Vertical 93
6.1 Market Overview by Industry Vertical 93
6.2 Gaming & Entertainment 97
6.3 Industrial & Manufacturing 98
6.4 Aerospace & Defense 99
6.5 Healthcare 100
6.6 Education 101
6.7 Automotive 102
6.8 Retail & Marketing 103
6.9 Other Verticals 104
7 Segmentation of North America Market by End User 105
7.1 Market Overview by End User 105
7.2 Consumer 107
7.3 Enterprise 108
7.3.1 Large Enterprises 109
7.3.2 Small- & Medium-sized Enterprises (SMEs) 110
8 North America Market 2022-2032 by Country 111
8.1 Overview of North America Market 111
8.2 U.S. 114
8.3 Canada 117
8.4 Mexico 119
9 Competitive Landscape 121
9.1 Overview of Key Vendors 121
9.2 New Product Launch, Partnership, Investment, and M&A 124
9.3 Company Profiles 125
Acer Inc. 125
Apple Inc. 127
Atheer, Inc. 128
Blippar Ltd. 129
Catchoom Technologies, S.L. 130
DAQRI 131
Dell Technologies Inc. 132
EON Reality, Inc. 133
Google, LLC 134
HP Development Co., L.P. 135
HTC Corporation 136
Infinity Augmented Reality, Inc. 137
Intel Corporation 138
Intellectsoft LLC 139
Leap Motion, Inc. 140
Lumus Ltd. 141
Magic Leap, Inc 142
Meta Company 143
Microsoft Corp. 144
Niantic Inc. 145
Nintendo Co., Ltd. 146
Occipital Inc. 147
Oculus VR, LLC 148
Optinvent S.A. 149
Popar Co., Ltd. 150
Qualcomm Technologies Inc. 151
Samsung Co., Ltd. 152
Seiko Epson Corporation 153
Sony Corporation 154
Total Immersion 155
Universal mCloud Corp. (NGRAIN) 156
Virtuix 157
Vuzix Corp. 158
Wayray AG 159
Wikitude GmbH 160
Zappar Ltd. 161
Zugara, Inc. 162
RELATED REPORTS 163
List of Tables:
Table 1. Snapshot of North America Extended Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 24
Table 3. World Economic Outlook, 2021-2023 25
Table 4. Scenarios for Economic Impact of Ukraine Crisis 29
Table 5. Main Product Trends and Market Opportunities in North America Extended Reality Market 40
Table 6. North America Extended Reality Market by Technology, 2022-2032, $ mn (Demand Value) 48
Table 7. North America Extended Reality Market by Technology, 2022-2032, $ mn (Production Value) 50
Table 8. North America Augmented Reality Market by Technology, 2022-2032, $ mn 52
Table 9. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 53
Table 10. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 54
Table 11. North America Virtual Reality Market by Technology, 2022-2032, $ mn 56
Table 12. North America Extended Reality Market by Component, 2022-2032, $ mn (Demand Value) 61
Table 13. North America Extended Reality Market by Component, 2022-2032, $ mn (Production Value) 63
Table 14. North America Extended Reality Market: Hardware by Type, 2022-2032, $ mn 66
Table 15. North America Extended Reality Market: Software by Type, 2022-2032, $ mn 73
Table 16. North America Extended Reality Market by Device Type, 2022-2032, $ mn 77
Table 17. North America Augmented Reality Market by Device, 2022-2032, $ mn 80
Table 18. North America Virtual Reality Market by Device, 2022-2032, $ mn 86
Table 19. North America Mixed Reality (MR) Market by Device, 2022-2032, $ mn 90
Table 20. North America Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Demand Value) 93
Table 21. North America Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Production Value) 95
Table 22. North America Extended Reality Market by End User, 2022-2032, $ mn 105
Table 23. North America Extended Reality Market by End User, 2022-2032, $ mn 108
Table 24. North America Extended Reality Market by Country, 2022-2032, $ mn 112
Table 25. U.S. Extended Reality Market by Technology, 2022-2032, $ mn 116
Table 26. U.S. Extended Reality Market by Component, 2022-2032, $ mn 116
Table 27. U.S. Extended Reality Market by Industry Vertical, 2022-2032, $ mn 116
Table 28. Canada Extended Reality Market by Technology, 2022-2032, $ mn 118
Table 29. Canada Extended Reality Market by Component, 2022-2032, $ mn 118
Table 30. Canada Extended Reality Market by Industry Vertical, 2022-2032, $ mn 118
Table 31. Mexico Extended Reality Market by Technology, 2022-2032, $ mn 120
Table 32. Mexico Extended Reality Market by Component, 2022-2032, $ mn 120
Table 33. Mexico Extended Reality Market by Industry Vertical, 2022-2032, $ mn 120
Table 34. Acer Inc.: Company Snapshot 125
Table 35. Acer Inc.: Business Segmentation 126
Table 36. Acer Inc.: Product Portfolio 126List of Figures:
Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 18
Figure 4. North America Extended Reality Market by Demand Value, 2022-2032, $ mn 21
Figure 5. North America Extended Reality Market by Production Value, 2022-2032, $ mn 22
Figure 6. Impact of COVID-19 on Business 26
Figure 7. Primary Drivers and Impact Factors of North America Extended Reality Market 32
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 35
Figure 9. World Digital Gaming Market, 2022-2032, $ bn 35
Figure 10. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 36
Figure 11. Primary Restraints and Impact Factors of North America Extended Reality Market 37
Figure 12. Investment Opportunity Analysis 41
Figure 13. Porter’s Fiver Forces Analysis of North America Extended Reality Market 44
Figure 14. Breakdown of North America Extended Reality Market by Technology, 2022-2032, % of Demand Value 49
Figure 15. North America Addressable Market Cap in 2023-2032 by Technology, Demand Value ($ mn) and Share (%) 49
Figure 16. Breakdown of North America Extended Reality Market by Technology, 2022-2032, % of Production Value 51
Figure 17. North America Addressable Market Cap in 2023-2032 by Technology, Production Value ($ mn) and Share (%) 51
Figure 18. North America Extended Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 52
Figure 19. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 53
Figure 20. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 54
Figure 21. North America Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 55
Figure 22. North America Extended Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 56
Figure 23. North America Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 57
Figure 24. North America Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 58
Figure 25. North America Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 59
Figure 26. North America Extended Reality Market by Technology: Mixed Reality (MR), 2022-2032, $ mn 60
Figure 27. Breakdown of North America Extended Reality Market by Component, 2022-2032, % of Demand Value 62
Figure 28. North America Addressable Market Cap in 2023-2032 by Component, Demand Value ($ mn) and Share (%) 62
Figure 29. Breakdown of North America Extended Reality Market by Component, 2022-2032, % of Production Value 64
Figure 30. North America Addressable Market Cap in 2023-2032 by Component, Demand Production Value ($ mn) and Share (%) 64
Figure 31. North America Extended Reality Market by Component: Hardware, 2022-2032, $ mn 65
Figure 32. North America Extended Reality Market by Hardware: Sensors, 2022-2032, $ mn 67
Figure 33. North America Extended Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 68
Figure 34. North America Extended Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 69
Figure 35. North America Extended Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 70
Figure 36. North America Extended Reality Market by Hardware: Cameras, 2022-2032, $ mn 71
Figure 37. North America Extended Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 72
Figure 38. North America Extended Reality Market by Component: Software, 2022-2032, $ mn 73
Figure 39. North America Extended Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 74
Figure 40. North America Extended Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 75
Figure 41. North America Extended Reality Market by Component: Service & Content Creation, 2022-2032, $ mn 76
Figure 42. Breakdown of North America Extended Reality Market by Device Type, 2022-2032, % of Sales Revenue 78
Figure 43. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 78
Figure 44. North America Extended Reality Market by Device Type: AR Devices, 2022-2032, $ mn 79
Figure 45. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 81
Figure 46. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 82
Figure 47. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 83
Figure 48. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 84
Figure 49. North America Extended Reality Market by Device Type: VR Devices, 2022-2032, $ mn 85
Figure 50. North America Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 87
Figure 51. North America Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 88
Figure 52. North America Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 89
Figure 53. North America Extended Reality Market by Device Type: MR Devices, 2022-2032, $ mn 90
Figure 54. North America Mixed Reality (MR) Market by Device: Wireless Devices, 2022-2032, $ mn 91
Figure 55. North America Mixed Reality (MR) Market by Device: Wired Devices, 2022-2032, $ mn 92
Figure 56. Breakdown of North America Extended Reality Market by Industry Vertical, 2022-2032, % of Demand Value 94
Figure 57. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Demand Value ($ mn) and Share (%) 94
Figure 58. Breakdown of North America Extended Reality Market by Industry Vertical, 2022-2032, % of Production Value 96
Figure 59. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Production Value ($ mn) and Share (%) 96
Figure 60. North America Extended Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 97
Figure 61. North America Extended Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 98
Figure 62. North America Extended Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 99
Figure 63. North America Extended Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 100
Figure 64. North America Extended Reality Market by Industry Vertical: Education, 2022-2032, $ mn 101
Figure 65. North America Extended Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 102
Figure 66. North America Extended Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 103
Figure 67. North America Extended Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 104
Figure 68. Breakdown of North America Extended Reality Market by End User, 2022-2032, % of Revenue 106
Figure 69. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 106
Figure 70. North America Extended Reality Market by End User: Consumer, 2022-2032, $ mn 107
Figure 71. North America Extended Reality Market by End User: Enterprise, 2022-2032, $ mn 108
Figure 72. North America Extended Reality Market by End User: Large Enterprises, 2022-2032, $ mn 109
Figure 73. North America Extended Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 110
Figure 74. Breakdown of North America Extended Reality Market by Country, 2022 and 2032, % of Revenue 112
Figure 75. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 113
Figure 76. U.S. Extended Reality Market, 2022-2032, $ mn 115
Figure 77. Canada Extended Reality Market, 2022-2032, $ mn 117
Figure 78. Extended Reality Market in Mexico, 2022-2032, $ mn 119
Figure 79. Growth Stage of North America Extended Reality Industry over the Forecast Period 121
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
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