Global Public Relations Market Report- Global Strategic Analysis, Size, Share, Trend, and Forecast (2023-2030)
This report gives an insight into the global Public Relations Market and predicts the future growth prospects and the trends that may exhibit in the market during the period of 2023-2030. The future growth has been calculated by taking into account the present growth rate and the overall market size. We have also discussed the alternatives that pose a threat to the growth of the market. In, this report we have categorized the global Public Relations Market into segments that are: By Service Type (media relations, crisis communication, content creation); By Industry Vertical (healthcare, technology, government); By PR Agency Type (large agencies, boutique agencies, in-house PR); By Region (North America, Asia Pacific, Europe, Latin America, Middle East and Africa).
We have also illustrated the vendor landscape and conducted a detailed analysis of the top five global vendors of the global Public Relations Market. The report also presents an analysis of the drivers that enable the growth of the market, the key challenges faced by the vendors and the market as a whole, and the upcoming trends that can have an impact on the market. Market IntelliXhas collected key data related to the global Public Relations Market and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso and microeconomic indicators in the market. The report is based on in-depth qualitative and quantitative analyses of the global Public Relations Market. The qualitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys and vendor briefings. The data gathered as a result of these processes were validated through experts’ opinions.
Global Public Relations Market Would Cross USD 114.11 Bn By 2030
Global Public Relations Market report provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Public Relations Market solution providers across the Globe. This report on the global Public Relations Market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2030. The report provides revenue of the global Public Relations Market for the period 2020-2030, considering 2022 as the base year and 2023-30 as the forecast year. The report also provides the compound annual growth rate (CAGR 6.6%) of the global Public Relations Market from 2023 to 2030.
Segmental Analysis of Global Public Relations Market Study
The global Public Relations Market study is segmented based on the various parameters by identifying their business activities, geographical presence, key application areas, end-users, etc., The report covers the market share analysis of all the segments from year 2023-2030. From a strategic point of view, the market outlook covers several frameworks including SWOT Analysis, Value Chain Analysis, and Porter’s Five Forces Analysis while also offering an evaluation of the Product/Market Lifecycle.
Geographical Coverage of the Global Public Relations Market Study
For a better understanding of global Public Relations Market, the market is segmented into geographies such as North America (U.S, Canada), Europe (U.K, France, Germany, Russia, Italy, and Rest of Europe), Asia Pacific (China, Japan, India, Australia, South-Korea, Rest of APAC), Latin America (Brazil, Mexico, Rest of Latin America), Middle East and Africa (Saudi Arabia, The U.A.E, South Africa, Rest of MEA). The country-level analysis in each region is also provided in a very exhaustive manner.
Company Analysis on the Global Public Relations Market Study
In the report, the degree of competition among prominent global companies has been elaborated by analysing several leading key players operating worldwide. The specialist team of research analysis sheds light on various traits such as global market competition, market share, most recent industry advancements, Innovative Product launches, partnerships, mergers and acquisitions by leading companies in the market. The major players have been analyzed by using research methodologies for getting insight into global competition.
Major Key players are :-
• Edelman Holdings, Inc.
• Weber Shandwick Inc. (Interpublic Group of Companies)
• FleishmanHillard (Omnicom Group Inc.)
• Hill+Knowlton Strategies (WPP plc)
• Ketchum Inc. (Omnicom Group Inc.)
• Burson Cohn & Wolfe (WPP plc)
• Porter Novelli (Interpublic Group of Companies)
• MSL Group (Publicis Groupe SA)
• Golin (Interpublic Group of Companies)
• Ruder Finn Inc.
Table of Content:
1. Introduction
1.1. Research Objective
1.2. Research Methodology
1.3. Research Process
1.4. Respondent Profile
2. Executive Summary
3. Global Public Relations Market Outlook, 2020-2030F
3.1. Market Size & Analysis
3.2. Market Share & Analysis
3.2.1. By Service Type
3.2.1.1. media relations
3.2.1.2. crisis communication
3.2.1.3. content creation
3.2.2. By Industry Vertical
3.2.2.1. healthcare
3.2.2.2. technology
3.2.2.3. government
3.2.3. By PR Agency Type
3.2.3.1. large agencies
3.2.3.2. boutique agencies
3.2.3.3. In-house PR
3.2.4. By Region
3.2.4.1. Asia-Pacific
3.2.4.2. Europe
3.2.4.3. North America
3.2.4.4. Middle East & Africa
3.2.4.5. Latin America
4. Asia-Pacific Public Relations Market Outlook, 2020-2030F
4.1. Market Size & Analysis
4.2. Market Share & Analysis
4.2.1. By Service Type
4.2.2. By Industry Vertical
4.2.3. By PR Agency Type
4.2.4. By Country
4.2.4.1. China
4.2.4.2. India
4.2.4.3. Japan
4.2.4.4. South Korea
4.2.4.5. Australia
4.2.4.6. Rest of Asia-Pacific
5. Europe Public Relations Market Outlook, 2020-2030F
5.1. Market Size & Analysis
5.2. Market Share & Analysis
5.2.1. By Service Type
5.2.2. By Industry Vertical
5.2.3. By PR Agency Type
5.2.4. By Country
5.2.4.1. United Kingdom
5.2.4.2. Germany
5.2.4.3. France
5.2.4.4. Italy
5.2.4.5. Russia
5.2.4.6. Rest of Europe
6. North America Public Relations Market Outlook, 2020-2030F
6.1. Market Size & Analysis
6.2. Market Share & Analysis
6.2.1. By Service Type
6.2.2. By Industry Vertical
6.2.3. By PR Agency Type
6.2.4. By Country
6.2.4.1. United States
6.2.4.2. Canada
7. Latin America Public Relations Market Outlook, 2020-2030F
7.1. Market Size & Analysis
7.2. Market Share & Analysis
7.2.1. By Service Type
7.2.2. By Industry Vertical
7.2.3. By PR Agency Type
7.2.4. By Country
7.2.4.1. Brazil
7.2.4.2. Mexico
7.2.4.3. Rest of Latin America
8. Middle East & Africa Public Relations Market Outlook, 2020-2030F
8.1. Market Size & Analysis
8.2. Market Share & Analysis
8.2.1. By Service Type
8.2.2. By Industry Vertical
8.2.3. By PR Agency Type
8.2.4. By Country
8.2.4.1. Saudi Arabia
8.2.4.2. UAE
8.2.4.3. South Africa
8.2.4.4. Rest of Middle East and Africa
9. Global Public Relations Market Dynamics
9.1. Growth Drivers
9.2. Challenges
9.3. Impact Analysis
10. Global Public Relations Market Opportunities
11. Global Public Relations Value Chain Analysis
12. Global Public Relations Market Policies and Regulations
13. Global Public Relations Market Trends & Insights
14. Global Public Relations Market Porter's Five Forces Analysis
15. Global Public Relations Market-Entropy
15.1. New Product Launches
15.2. M&A, Collaborations, JVs, and Partnerships
16. Global Public Relations Market Company Analysis
16.1. Edelman Holdings, Inc.
16.2. Weber Shandwick Inc. (Interpublic Group of Companies)
16.3. FleishmanHillard (Omnicom Group Inc.)
16.4. Hill+Knowlton Strategies (WPP plc)
16.5. Ketchum Inc. (Omnicom Group Inc.)
16.6. Burson Cohn & Wolfe (WPP plc)
16.7. Porter Novelli (Interpublic Group of Companies)
16.8. MSL Group (Publicis Groupe SA)
16.9. Golin (Interpublic Group of Companies)
16.10. Ruder Finn Inc.
17. About Us & Contact Details
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
| Historical Data (2015-2019) |
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| Market Forecast (2021-2026) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
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