This report elaborates the market size, market characteristics, and market growth of the Out of Home (OOH) industry, and breaks down according to the type, application, and consumption area of Out of Home (OOH). The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Out of Home (OOH) in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Out of Home (OOH) market covered in Chapter 13:
Exterion Media France
Ipsos
RMAA marketing agency
Clear Channel Outdoor
Kantar Media
Admedia
JCDecaux Group
Clear Channel
Russ Outdoor
News Outdoor Group
In Chapter 6, on the basis of types, the Out of Home (OOH) market from 2015 to 2025 is primarily split into:
Traditional OOH (Billboards)
DOOH
In Chapter 7, on the basis of applications, the Out of Home (OOH) market from 2015 to 2025 covers:
Commercial
Infrastructural
Institutional
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Out of Home (OOH) Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Out of Home (OOH) Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Out of Home (OOH) Market Forces
3.1 Global Out of Home (OOH) Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Out of Home (OOH) Market - By Geography
4.1 Global Out of Home (OOH) Market Value and Market Share by Regions
4.1.1 Global Out of Home (OOH) Value ($) by Region (2015-2020)
4.1.2 Global Out of Home (OOH) Value Market Share by Regions (2015-2020)
4.2 Global Out of Home (OOH) Market Production and Market Share by Major Countries
4.2.1 Global Out of Home (OOH) Production by Major Countries (2015-2020)
4.2.2 Global Out of Home (OOH) Production Market Share by Major Countries (2015-2020)
4.3 Global Out of Home (OOH) Market Consumption and Market Share by Regions
4.3.1 Global Out of Home (OOH) Consumption by Regions (2015-2020)
4.3.2 Global Out of Home (OOH) Consumption Market Share by Regions (2015-2020)
5 Out of Home (OOH) Market - By Trade Statistics
5.1 Global Out of Home (OOH) Export and Import
5.2 United States Out of Home (OOH) Export and Import (2015-2020)
5.3 Europe Out of Home (OOH) Export and Import (2015-2020)
5.4 China Out of Home (OOH) Export and Import (2015-2020)
5.5 Japan Out of Home (OOH) Export and Import (2015-2020)
5.6 India Out of Home (OOH) Export and Import (2015-2020)
5.7
6 Out of Home (OOH) Market - By Type
6.1 Global Out of Home (OOH) Production and Market Share by Types (2015-2020)
6.1.1 Global Out of Home (OOH) Production by Types (2015-2020)
6.1.2 Global Out of Home (OOH) Production Market Share by Types (2015-2020)
6.2 Global Out of Home (OOH) Value and Market Share by Types (2015-2020)
6.2.1 Global Out of Home (OOH) Value by Types (2015-2020)
6.2.2 Global Out of Home (OOH) Value Market Share by Types (2015-2020)
6.3 Global Out of Home (OOH) Production, Price and Growth Rate of Traditional OOH (Billboards) (2015-2020)
6.4 Global Out of Home (OOH) Production, Price and Growth Rate of DOOH (2015-2020)
7 Out of Home (OOH) Market - By Application
7.1 Global Out of Home (OOH) Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Out of Home (OOH) Consumption by Applications (2015-2020)
7.1.2 Global Out of Home (OOH) Consumption Market Share by Applications (2015-2020)
7.2 Global Out of Home (OOH) Consumption and Growth Rate of Commercial (2015-2020)
7.3 Global Out of Home (OOH) Consumption and Growth Rate of Infrastructural (2015-2020)
7.4 Global Out of Home (OOH) Consumption and Growth Rate of Institutional (2015-2020)
8 North America Out of Home (OOH) Market
8.1 North America Out of Home (OOH) Market Size
8.2 United States Out of Home (OOH) Market Size
8.3 Canada Out of Home (OOH) Market Size
8.4 Mexico Out of Home (OOH) Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Out of Home (OOH) Market Analysis
9.1 Europe Out of Home (OOH) Market Size
9.2 Germany Out of Home (OOH) Market Size
9.3 United Kingdom Out of Home (OOH) Market Size
9.4 France Out of Home (OOH) Market Size
9.5 Italy Out of Home (OOH) Market Size
9.6 Spain Out of Home (OOH) Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Out of Home (OOH) Market Analysis
10.1 Asia-Pacific Out of Home (OOH) Market Size
10.2 China Out of Home (OOH) Market Size
10.3 Japan Out of Home (OOH) Market Size
10.4 South Korea Out of Home (OOH) Market Size
10.5 Southeast Asia Out of Home (OOH) Market Size
10.6 India Out of Home (OOH) Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Out of Home (OOH) Market Analysis
11.1 Middle East and Africa Out of Home (OOH) Market Size
11.2 Saudi Arabia Out of Home (OOH) Market Size
11.3 UAE Out of Home (OOH) Market Size
11.4 South Africa Out of Home (OOH) Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Out of Home (OOH) Market Analysis
12.1 South America Out of Home (OOH) Market Size
12.2 Brazil Out of Home (OOH) Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Exterion Media France
13.1.1 Exterion Media France Basic Information
13.1.2 Exterion Media France Product Profiles, Application and Specification
13.1.3 Exterion Media France Out of Home (OOH) Market Performance (2015-2020)
13.2 Ipsos
13.2.1 Ipsos Basic Information
13.2.2 Ipsos Product Profiles, Application and Specification
13.2.3 Ipsos Out of Home (OOH) Market Performance (2015-2020)
13.3 RMAA marketing agency
13.3.1 RMAA marketing agency Basic Information
13.3.2 RMAA marketing agency Product Profiles, Application and Specification
13.3.3 RMAA marketing agency Out of Home (OOH) Market Performance (2015-2020)
13.4 Clear Channel Outdoor
13.4.1 Clear Channel Outdoor Basic Information
13.4.2 Clear Channel Outdoor Product Profiles, Application and Specification
13.4.3 Clear Channel Outdoor Out of Home (OOH) Market Performance (2015-2020)
13.5 Kantar Media
13.5.1 Kantar Media Basic Information
13.5.2 Kantar Media Product Profiles, Application and Specification
13.5.3 Kantar Media Out of Home (OOH) Market Performance (2015-2020)
13.6 Admedia
13.6.1 Admedia Basic Information
13.6.2 Admedia Product Profiles, Application and Specification
13.6.3 Admedia Out of Home (OOH) Market Performance (2015-2020)
13.7 JCDecaux Group
13.7.1 JCDecaux Group Basic Information
13.7.2 JCDecaux Group Product Profiles, Application and Specification
13.7.3 JCDecaux Group Out of Home (OOH) Market Performance (2015-2020)
13.8 Clear Channel
13.8.1 Clear Channel Basic Information
13.8.2 Clear Channel Product Profiles, Application and Specification
13.8.3 Clear Channel Out of Home (OOH) Market Performance (2015-2020)
13.9 Russ Outdoor
13.9.1 Russ Outdoor Basic Information
13.9.2 Russ Outdoor Product Profiles, Application and Specification
13.9.3 Russ Outdoor Out of Home (OOH) Market Performance (2015-2020)
13.10 News Outdoor Group
13.10.1 News Outdoor Group Basic Information
13.10.2 News Outdoor Group Product Profiles, Application and Specification
13.10.3 News Outdoor Group Out of Home (OOH) Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Out of Home (OOH) Market Forecast (2020-2025)
14.2 Europe Out of Home (OOH) Market Forecast (2020-2025)
14.3 Asia-Pacific Out of Home (OOH) Market Forecast (2020-2025)
14.4 Middle East and Africa Out of Home (OOH) Market Forecast (2020-2025)
14.5 South America Out of Home (OOH) Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Out of Home (OOH) Market Forecast by Types (2020-2025)
15.1.1 Global Out of Home (OOH) Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Out of Home (OOH) Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Out of Home (OOH) Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Out of Home (OOH) Picture
Table Out of Home (OOH) Key Market Segments
Figure Study and Forecasting Years
Figure Global Out of Home (OOH) Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Out of Home (OOH) Value ($) and Growth Rate (2015-2020)
Table Global Out of Home (OOH) Value ($) by Countries (2015-2020)
Table Global Out of Home (OOH) Value Market Share by Regions (2015-2020)
Figure Global Out of Home (OOH) Value Market Share by Regions in 2019
Figure Global Out of Home (OOH) Production and Growth Rate (2015-2020)
Table Global Out of Home (OOH) Production by Major Countries (2015-2020)
Table Global Out of Home (OOH) Production Market Share by Major Countries (2015-2020)
Figure Global Out of Home (OOH) Production Market Share by Regions in 2019
Figure Global Out of Home (OOH) Consumption and Growth Rate (2015-2020)
Table Global Out of Home (OOH) Consumption by Regions (2015-2020)
Table Global Out of Home (OOH) Consumption Market Share by Regions (2015-2020)
Figure Global Out of Home (OOH) Consumption Market Share by Regions in 2019
Table Global Out of Home (OOH) Export Top 3 Country 2019
Table Global Out of Home (OOH) Import Top 3 Country 2019
Table United States Out of Home (OOH) Export and Import (2015-2020)
Table Europe Out of Home (OOH) Export and Import (2015-2020)
Table China Out of Home (OOH) Export and Import (2015-2020)
Table Japan Out of Home (OOH) Export and Import (2015-2020)
Table India Out of Home (OOH) Export and Import (2015-2020)
Table Global Out of Home (OOH) Production by Types (2015-2020)
Table Global Out of Home (OOH) Production Market Share by Types (2015-2020)
Figure Global Out of Home (OOH) Production Share by Type (2015-2020)
Table Global Out of Home (OOH) Value by Types (2015-2020)
Table Global Out of Home (OOH) Value Market Share by Types (2015-2020)
Figure Global Out of Home (OOH) Value Share by Type (2015-2020)
Figure Global Traditional OOH (Billboards) Production and Growth Rate (2015-2020)
Figure Global Traditional OOH (Billboards) Price (2015-2020)
Figure Global DOOH Production and Growth Rate (2015-2020)
Figure Global DOOH Price (2015-2020)
Table Global Out of Home (OOH) Consumption by Applications (2015-2020)
Table Global Out of Home (OOH) Consumption Market Share by Applications (2015-2020)
Figure Global Out of Home (OOH) Consumption Share by Application (2015-2020)
Figure Global Commercial Consumption and Growth Rate (2015-2020)
Figure Global Infrastructural Consumption and Growth Rate (2015-2020)
Figure Global Institutional Consumption and Growth Rate (2015-2020)
Figure North America Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Table North America Out of Home (OOH) Consumption by Countries (2015-2020)
Table North America Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure North America Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure United States Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Canada Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Mexico Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Table Europe Out of Home (OOH) Consumption by Countries (2015-2020)
Table Europe Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure Europe Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure Germany Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure France Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Italy Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Spain Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Out of Home (OOH) Consumption by Countries (2015-2020)
Table Asia-Pacific Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure China Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Japan Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure South Korea Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure India Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Out of Home (OOH) Consumption by Countries (2015-2020)
Table Middle East and Africa Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure UAE Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure South Africa Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Figure South America Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Table South America Out of Home (OOH) Consumption by Countries (2015-2020)
Table South America Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure South America Out of Home (OOH) Consumption Market Share by Countries (2015-2020)
Figure Brazil Out of Home (OOH) Market Consumption and Growth Rate (2015-2020)
Table Exterion Media France Company Profile
Table Exterion Media France Production, Value, Price, Gross Margin 2015-2020
Figure Exterion Media France Production and Growth Rate
Figure Exterion Media France Value ($) Market Share 2015-2020
Table Ipsos Company Profile
Table Ipsos Production, Value, Price, Gross Margin 2015-2020
Figure Ipsos Production and Growth Rate
Figure Ipsos Value ($) Market Share 2015-2020
Table RMAA marketing agency Company Profile
Table RMAA marketing agency Production, Value, Price, Gross Margin 2015-2020
Figure RMAA marketing agency Production and Growth Rate
Figure RMAA marketing agency Value ($) Market Share 2015-2020
Table Clear Channel Outdoor Company Profile
Table Clear Channel Outdoor Production, Value, Price, Gross Margin 2015-2020
Figure Clear Channel Outdoor Production and Growth Rate
Figure Clear Channel Outdoor Value ($) Market Share 2015-2020
Table Kantar Media Company Profile
Table Kantar Media Production, Value, Price, Gross Margin 2015-2020
Figure Kantar Media Production and Growth Rate
Figure Kantar Media Value ($) Market Share 2015-2020
Table Admedia Company Profile
Table Admedia Production, Value, Price, Gross Margin 2015-2020
Figure Admedia Production and Growth Rate
Figure Admedia Value ($) Market Share 2015-2020
Table JCDecaux Group Company Profile
Table JCDecaux Group Production, Value, Price, Gross Margin 2015-2020
Figure JCDecaux Group Production and Growth Rate
Figure JCDecaux Group Value ($) Market Share 2015-2020
Table Clear Channel Company Profile
Table Clear Channel Production, Value, Price, Gross Margin 2015-2020
Figure Clear Channel Production and Growth Rate
Figure Clear Channel Value ($) Market Share 2015-2020
Table Russ Outdoor Company Profile
Table Russ Outdoor Production, Value, Price, Gross Margin 2015-2020
Figure Russ Outdoor Production and Growth Rate
Figure Russ Outdoor Value ($) Market Share 2015-2020
Table News Outdoor Group Company Profile
Table News Outdoor Group Production, Value, Price, Gross Margin 2015-2020
Figure News Outdoor Group Production and Growth Rate
Figure News Outdoor Group Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Out of Home (OOH) Market Forecast Production by Types (2020-2025)
Table Global Out of Home (OOH) Market Forecast Production Share by Types (2020-2025)
Table Global Out of Home (OOH) Market Forecast Value ($) by Types (2020-2025)
Table Global Out of Home (OOH) Market Forecast Value Share by Types (2020-2025)
Table Global Out of Home (OOH) Market Forecast Consumption by Applications (2020-2025)
Table Global Out of Home (OOH) Market Forecast Consumption Share by Applications (2020-2025)
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
Historical Data (2015-2019) |
|
|
Influencing Factors |
|
|
Market Forecast (2021-2026) |
|
|
Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
Market Size |
|
|
Market Position of Top Company |
|
|
Qualitative Analysis |
|
|
Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
Market Segments(by Application, by Type) |
|
|
Total Market |
|
|