This report elaborates the market size, market characteristics, and market growth of the Online Advertising Platform industry, and breaks down according to the type, application, and consumption area of Online Advertising Platform. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Online Advertising Platform in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Online Advertising Platform market covered in Chapter 13:
BaiDu
DataXu
WordStream
Marin Software
Tencent
Sizmek
In Chapter 6, on the basis of types, the Online Advertising Platform market from 2015 to 2025 is primarily split into:
Display Advertising
Interstitial Advertising
Mobile Advertising
Social Media Advertising
Other
In Chapter 7, on the basis of applications, the Online Advertising Platform market from 2015 to 2025 covers:
Personal
Enterprise
Government
Other
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Online Advertising Platform Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Online Advertising Platform Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Online Advertising Platform Market Forces
3.1 Global Online Advertising Platform Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Online Advertising Platform Market - By Geography
4.1 Global Online Advertising Platform Market Value and Market Share by Regions
4.1.1 Global Online Advertising Platform Value ($) by Region (2015-2020)
4.1.2 Global Online Advertising Platform Value Market Share by Regions (2015-2020)
4.2 Global Online Advertising Platform Market Production and Market Share by Major Countries
4.2.1 Global Online Advertising Platform Production by Major Countries (2015-2020)
4.2.2 Global Online Advertising Platform Production Market Share by Major Countries (2015-2020)
4.3 Global Online Advertising Platform Market Consumption and Market Share by Regions
4.3.1 Global Online Advertising Platform Consumption by Regions (2015-2020)
4.3.2 Global Online Advertising Platform Consumption Market Share by Regions (2015-2020)
5 Online Advertising Platform Market - By Trade Statistics
5.1 Global Online Advertising Platform Export and Import
5.2 United States Online Advertising Platform Export and Import (2015-2020)
5.3 Europe Online Advertising Platform Export and Import (2015-2020)
5.4 China Online Advertising Platform Export and Import (2015-2020)
5.5 Japan Online Advertising Platform Export and Import (2015-2020)
5.6 India Online Advertising Platform Export and Import (2015-2020)
5.7
6 Online Advertising Platform Market - By Type
6.1 Global Online Advertising Platform Production and Market Share by Types (2015-2020)
6.1.1 Global Online Advertising Platform Production by Types (2015-2020)
6.1.2 Global Online Advertising Platform Production Market Share by Types (2015-2020)
6.2 Global Online Advertising Platform Value and Market Share by Types (2015-2020)
6.2.1 Global Online Advertising Platform Value by Types (2015-2020)
6.2.2 Global Online Advertising Platform Value Market Share by Types (2015-2020)
6.3 Global Online Advertising Platform Production, Price and Growth Rate of Display Advertising (2015-2020)
6.4 Global Online Advertising Platform Production, Price and Growth Rate of Interstitial Advertising (2015-2020)
6.5 Global Online Advertising Platform Production, Price and Growth Rate of Mobile Advertising (2015-2020)
6.6 Global Online Advertising Platform Production, Price and Growth Rate of Social Media Advertising (2015-2020)
6.7 Global Online Advertising Platform Production, Price and Growth Rate of Other (2015-2020)
7 Online Advertising Platform Market - By Application
7.1 Global Online Advertising Platform Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Online Advertising Platform Consumption by Applications (2015-2020)
7.1.2 Global Online Advertising Platform Consumption Market Share by Applications (2015-2020)
7.2 Global Online Advertising Platform Consumption and Growth Rate of Personal (2015-2020)
7.3 Global Online Advertising Platform Consumption and Growth Rate of Enterprise (2015-2020)
7.4 Global Online Advertising Platform Consumption and Growth Rate of Government (2015-2020)
7.5 Global Online Advertising Platform Consumption and Growth Rate of Other (2015-2020)
8 North America Online Advertising Platform Market
8.1 North America Online Advertising Platform Market Size
8.2 United States Online Advertising Platform Market Size
8.3 Canada Online Advertising Platform Market Size
8.4 Mexico Online Advertising Platform Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Online Advertising Platform Market Analysis
9.1 Europe Online Advertising Platform Market Size
9.2 Germany Online Advertising Platform Market Size
9.3 United Kingdom Online Advertising Platform Market Size
9.4 France Online Advertising Platform Market Size
9.5 Italy Online Advertising Platform Market Size
9.6 Spain Online Advertising Platform Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Online Advertising Platform Market Analysis
10.1 Asia-Pacific Online Advertising Platform Market Size
10.2 China Online Advertising Platform Market Size
10.3 Japan Online Advertising Platform Market Size
10.4 South Korea Online Advertising Platform Market Size
10.5 Southeast Asia Online Advertising Platform Market Size
10.6 India Online Advertising Platform Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Online Advertising Platform Market Analysis
11.1 Middle East and Africa Online Advertising Platform Market Size
11.2 Saudi Arabia Online Advertising Platform Market Size
11.3 UAE Online Advertising Platform Market Size
11.4 South Africa Online Advertising Platform Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Online Advertising Platform Market Analysis
12.1 South America Online Advertising Platform Market Size
12.2 Brazil Online Advertising Platform Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Facebook
13.1.1 Facebook Basic Information
13.1.2 Facebook Product Profiles, Application and Specification
13.1.3 Facebook Online Advertising Platform Market Performance (2015-2020)
13.2 WeiBo
13.2.1 WeiBo Basic Information
13.2.2 WeiBo Product Profiles, Application and Specification
13.2.3 WeiBo Online Advertising Platform Market Performance (2015-2020)
13.3 BaiDu
13.3.1 BaiDu Basic Information
13.3.2 BaiDu Product Profiles, Application and Specification
13.3.3 BaiDu Online Advertising Platform Market Performance (2015-2020)
13.4 Google
13.4.1 Google Basic Information
13.4.2 Google Product Profiles, Application and Specification
13.4.3 Google Online Advertising Platform Market Performance (2015-2020)
13.5 DataXu
13.5.1 DataXu Basic Information
13.5.2 DataXu Product Profiles, Application and Specification
13.5.3 DataXu Online Advertising Platform Market Performance (2015-2020)
13.6 Twitter
13.6.1 Twitter Basic Information
13.6.2 Twitter Product Profiles, Application and Specification
13.6.3 Twitter Online Advertising Platform Market Performance (2015-2020)
13.7 WordStream
13.7.1 WordStream Basic Information
13.7.2 WordStream Product Profiles, Application and Specification
13.7.3 WordStream Online Advertising Platform Market Performance (2015-2020)
13.8 Marin Software
13.8.1 Marin Software Basic Information
13.8.2 Marin Software Product Profiles, Application and Specification
13.8.3 Marin Software Online Advertising Platform Market Performance (2015-2020)
13.9 Tencent
13.9.1 Tencent Basic Information
13.9.2 Tencent Product Profiles, Application and Specification
13.9.3 Tencent Online Advertising Platform Market Performance (2015-2020)
13.10 Sizmek
13.10.1 Sizmek Basic Information
13.10.2 Sizmek Product Profiles, Application and Specification
13.10.3 Sizmek Online Advertising Platform Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Online Advertising Platform Market Forecast (2020-2025)
14.2 Europe Online Advertising Platform Market Forecast (2020-2025)
14.3 Asia-Pacific Online Advertising Platform Market Forecast (2020-2025)
14.4 Middle East and Africa Online Advertising Platform Market Forecast (2020-2025)
14.5 South America Online Advertising Platform Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Online Advertising Platform Market Forecast by Types (2020-2025)
15.1.1 Global Online Advertising Platform Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Online Advertising Platform Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Online Advertising Platform Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Online Advertising Platform Picture
Table Online Advertising Platform Key Market Segments
Figure Study and Forecasting Years
Figure Global Online Advertising Platform Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Online Advertising Platform Value ($) and Growth Rate (2015-2020)
Table Global Online Advertising Platform Value ($) by Countries (2015-2020)
Table Global Online Advertising Platform Value Market Share by Regions (2015-2020)
Figure Global Online Advertising Platform Value Market Share by Regions in 2019
Figure Global Online Advertising Platform Production and Growth Rate (2015-2020)
Table Global Online Advertising Platform Production by Major Countries (2015-2020)
Table Global Online Advertising Platform Production Market Share by Major Countries (2015-2020)
Figure Global Online Advertising Platform Production Market Share by Regions in 2019
Figure Global Online Advertising Platform Consumption and Growth Rate (2015-2020)
Table Global Online Advertising Platform Consumption by Regions (2015-2020)
Table Global Online Advertising Platform Consumption Market Share by Regions (2015-2020)
Figure Global Online Advertising Platform Consumption Market Share by Regions in 2019
Table Global Online Advertising Platform Export Top 3 Country 2019
Table Global Online Advertising Platform Import Top 3 Country 2019
Table United States Online Advertising Platform Export and Import (2015-2020)
Table Europe Online Advertising Platform Export and Import (2015-2020)
Table China Online Advertising Platform Export and Import (2015-2020)
Table Japan Online Advertising Platform Export and Import (2015-2020)
Table India Online Advertising Platform Export and Import (2015-2020)
Table Global Online Advertising Platform Production by Types (2015-2020)
Table Global Online Advertising Platform Production Market Share by Types (2015-2020)
Figure Global Online Advertising Platform Production Share by Type (2015-2020)
Table Global Online Advertising Platform Value by Types (2015-2020)
Table Global Online Advertising Platform Value Market Share by Types (2015-2020)
Figure Global Online Advertising Platform Value Share by Type (2015-2020)
Figure Global Display Advertising Production and Growth Rate (2015-2020)
Figure Global Display Advertising Price (2015-2020)
Figure Global Interstitial Advertising Production and Growth Rate (2015-2020)
Figure Global Interstitial Advertising Price (2015-2020)
Figure Global Mobile Advertising Production and Growth Rate (2015-2020)
Figure Global Mobile Advertising Price (2015-2020)
Figure Global Social Media Advertising Production and Growth Rate (2015-2020)
Figure Global Social Media Advertising Price (2015-2020)
Figure Global Other Production and Growth Rate (2015-2020)
Figure Global Other Price (2015-2020)
Table Global Online Advertising Platform Consumption by Applications (2015-2020)
Table Global Online Advertising Platform Consumption Market Share by Applications (2015-2020)
Figure Global Online Advertising Platform Consumption Share by Application (2015-2020)
Figure Global Personal Consumption and Growth Rate (2015-2020)
Figure Global Enterprise Consumption and Growth Rate (2015-2020)
Figure Global Government Consumption and Growth Rate (2015-2020)
Figure Global Other Consumption and Growth Rate (2015-2020)
Figure North America Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table North America Online Advertising Platform Consumption by Countries (2015-2020)
Table North America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure North America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure United States Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Canada Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Mexico Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Europe Online Advertising Platform Consumption by Countries (2015-2020)
Table Europe Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Europe Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Germany Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure France Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Italy Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Spain Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Online Advertising Platform Consumption by Countries (2015-2020)
Table Asia-Pacific Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure China Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Japan Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure South Korea Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure India Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Online Advertising Platform Consumption by Countries (2015-2020)
Table Middle East and Africa Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure UAE Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure South Africa Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Figure South America Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table South America Online Advertising Platform Consumption by Countries (2015-2020)
Table South America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure South America Online Advertising Platform Consumption Market Share by Countries (2015-2020)
Figure Brazil Online Advertising Platform Market Consumption and Growth Rate (2015-2020)
Table Facebook Company Profile
Table Facebook Production, Value, Price, Gross Margin 2015-2020
Figure Facebook Production and Growth Rate
Figure Facebook Value ($) Market Share 2015-2020
Table WeiBo Company Profile
Table WeiBo Production, Value, Price, Gross Margin 2015-2020
Figure WeiBo Production and Growth Rate
Figure WeiBo Value ($) Market Share 2015-2020
Table BaiDu Company Profile
Table BaiDu Production, Value, Price, Gross Margin 2015-2020
Figure BaiDu Production and Growth Rate
Figure BaiDu Value ($) Market Share 2015-2020
Table Google Company Profile
Table Google Production, Value, Price, Gross Margin 2015-2020
Figure Google Production and Growth Rate
Figure Google Value ($) Market Share 2015-2020
Table DataXu Company Profile
Table DataXu Production, Value, Price, Gross Margin 2015-2020
Figure DataXu Production and Growth Rate
Figure DataXu Value ($) Market Share 2015-2020
Table Twitter Company Profile
Table Twitter Production, Value, Price, Gross Margin 2015-2020
Figure Twitter Production and Growth Rate
Figure Twitter Value ($) Market Share 2015-2020
Table WordStream Company Profile
Table WordStream Production, Value, Price, Gross Margin 2015-2020
Figure WordStream Production and Growth Rate
Figure WordStream Value ($) Market Share 2015-2020
Table Marin Software Company Profile
Table Marin Software Production, Value, Price, Gross Margin 2015-2020
Figure Marin Software Production and Growth Rate
Figure Marin Software Value ($) Market Share 2015-2020
Table Tencent Company Profile
Table Tencent Production, Value, Price, Gross Margin 2015-2020
Figure Tencent Production and Growth Rate
Figure Tencent Value ($) Market Share 2015-2020
Table Sizmek Company Profile
Table Sizmek Production, Value, Price, Gross Margin 2015-2020
Figure Sizmek Production and Growth Rate
Figure Sizmek Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Online Advertising Platform Market Forecast Production by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Production Share by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Value ($) by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Value Share by Types (2020-2025)
Table Global Online Advertising Platform Market Forecast Consumption by Applications (2020-2025)
Table Global Online Advertising Platform Market Forecast Consumption Share by Applications (2020-2025)
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
Historical Data (2015-2019) |
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Influencing Factors |
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Market Forecast (2021-2026) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
Market Size |
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Qualitative Analysis |
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
Market Segments(by Application, by Type) |
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Total Market |
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