In-game advertising refers to advertisements that appear in video games. These ads can either be programmed into the game and unchangeable (static) or programmed to be changed like on an advertising network (dynamic).
This report elaborates the market size, market characteristics, and market growth of the In-Game Advertising industry, and breaks down according to the type, application, and consumption area of In-Game Advertising. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for In-Game Advertising in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global In-Game Advertising market covered in Chapter 13:
Giftgaming
Playwire Media Inc
Gamelin Advergames.
RapidFire, Inc
Media Spike Inc.
Double Fusion
Social Tokens Ltd
Social Growth Technologies, Inc
Electronic Arts Inc
Engage Advertising
In Chapter 6, on the basis of types, the In-Game Advertising market from 2015 to 2025 is primarily split into:
Static
Dynamic
Advergaming
In Chapter 7, on the basis of applications, the In-Game Advertising market from 2015 to 2025 covers:
Mobile
Computing
Console
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 In-Game Advertising Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 In-Game Advertising Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 In-Game Advertising Market Forces
3.1 Global In-Game Advertising Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 In-Game Advertising Market - By Geography
4.1 Global In-Game Advertising Market Value and Market Share by Regions
4.1.1 Global In-Game Advertising Value ($) by Region (2015-2020)
4.1.2 Global In-Game Advertising Value Market Share by Regions (2015-2020)
4.2 Global In-Game Advertising Market Production and Market Share by Major Countries
4.2.1 Global In-Game Advertising Production by Major Countries (2015-2020)
4.2.2 Global In-Game Advertising Production Market Share by Major Countries (2015-2020)
4.3 Global In-Game Advertising Market Consumption and Market Share by Regions
4.3.1 Global In-Game Advertising Consumption by Regions (2015-2020)
4.3.2 Global In-Game Advertising Consumption Market Share by Regions (2015-2020)
5 In-Game Advertising Market - By Trade Statistics
5.1 Global In-Game Advertising Export and Import
5.2 United States In-Game Advertising Export and Import (2015-2020)
5.3 Europe In-Game Advertising Export and Import (2015-2020)
5.4 China In-Game Advertising Export and Import (2015-2020)
5.5 Japan In-Game Advertising Export and Import (2015-2020)
5.6 India In-Game Advertising Export and Import (2015-2020)
5.7
6 In-Game Advertising Market - By Type
6.1 Global In-Game Advertising Production and Market Share by Types (2015-2020)
6.1.1 Global In-Game Advertising Production by Types (2015-2020)
6.1.2 Global In-Game Advertising Production Market Share by Types (2015-2020)
6.2 Global In-Game Advertising Value and Market Share by Types (2015-2020)
6.2.1 Global In-Game Advertising Value by Types (2015-2020)
6.2.2 Global In-Game Advertising Value Market Share by Types (2015-2020)
6.3 Global In-Game Advertising Production, Price and Growth Rate of Static (2015-2020)
6.4 Global In-Game Advertising Production, Price and Growth Rate of Dynamic (2015-2020)
6.5 Global In-Game Advertising Production, Price and Growth Rate of Advergaming (2015-2020)
7 In-Game Advertising Market - By Application
7.1 Global In-Game Advertising Consumption and Market Share by Applications (2015-2020)
7.1.1 Global In-Game Advertising Consumption by Applications (2015-2020)
7.1.2 Global In-Game Advertising Consumption Market Share by Applications (2015-2020)
7.2 Global In-Game Advertising Consumption and Growth Rate of Mobile (2015-2020)
7.3 Global In-Game Advertising Consumption and Growth Rate of Computing (2015-2020)
7.4 Global In-Game Advertising Consumption and Growth Rate of Console (2015-2020)
8 North America In-Game Advertising Market
8.1 North America In-Game Advertising Market Size
8.2 United States In-Game Advertising Market Size
8.3 Canada In-Game Advertising Market Size
8.4 Mexico In-Game Advertising Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe In-Game Advertising Market Analysis
9.1 Europe In-Game Advertising Market Size
9.2 Germany In-Game Advertising Market Size
9.3 United Kingdom In-Game Advertising Market Size
9.4 France In-Game Advertising Market Size
9.5 Italy In-Game Advertising Market Size
9.6 Spain In-Game Advertising Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific In-Game Advertising Market Analysis
10.1 Asia-Pacific In-Game Advertising Market Size
10.2 China In-Game Advertising Market Size
10.3 Japan In-Game Advertising Market Size
10.4 South Korea In-Game Advertising Market Size
10.5 Southeast Asia In-Game Advertising Market Size
10.6 India In-Game Advertising Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa In-Game Advertising Market Analysis
11.1 Middle East and Africa In-Game Advertising Market Size
11.2 Saudi Arabia In-Game Advertising Market Size
11.3 UAE In-Game Advertising Market Size
11.4 South Africa In-Game Advertising Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America In-Game Advertising Market Analysis
12.1 South America In-Game Advertising Market Size
12.2 Brazil In-Game Advertising Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Giftgaming
13.1.1 Giftgaming Basic Information
13.1.2 Giftgaming Product Profiles, Application and Specification
13.1.3 Giftgaming In-Game Advertising Market Performance (2015-2020)
13.2 Playwire Media Inc
13.2.1 Playwire Media Inc Basic Information
13.2.2 Playwire Media Inc Product Profiles, Application and Specification
13.2.3 Playwire Media Inc In-Game Advertising Market Performance (2015-2020)
13.3 Gamelin Advergames.
13.3.1 Gamelin Advergames. Basic Information
13.3.2 Gamelin Advergames. Product Profiles, Application and Specification
13.3.3 Gamelin Advergames. In-Game Advertising Market Performance (2015-2020)
13.4 RapidFire, Inc
13.4.1 RapidFire, Inc Basic Information
13.4.2 RapidFire, Inc Product Profiles, Application and Specification
13.4.3 RapidFire, Inc In-Game Advertising Market Performance (2015-2020)
13.5 Media Spike Inc.
13.5.1 Media Spike Inc. Basic Information
13.5.2 Media Spike Inc. Product Profiles, Application and Specification
13.5.3 Media Spike Inc. In-Game Advertising Market Performance (2015-2020)
13.6 Double Fusion
13.6.1 Double Fusion Basic Information
13.6.2 Double Fusion Product Profiles, Application and Specification
13.6.3 Double Fusion In-Game Advertising Market Performance (2015-2020)
13.7 Social Tokens Ltd
13.7.1 Social Tokens Ltd Basic Information
13.7.2 Social Tokens Ltd Product Profiles, Application and Specification
13.7.3 Social Tokens Ltd In-Game Advertising Market Performance (2015-2020)
13.8 Social Growth Technologies, Inc
13.8.1 Social Growth Technologies, Inc Basic Information
13.8.2 Social Growth Technologies, Inc Product Profiles, Application and Specification
13.8.3 Social Growth Technologies, Inc In-Game Advertising Market Performance (2015-2020)
13.9 Electronic Arts Inc
13.9.1 Electronic Arts Inc Basic Information
13.9.2 Electronic Arts Inc Product Profiles, Application and Specification
13.9.3 Electronic Arts Inc In-Game Advertising Market Performance (2015-2020)
13.10 Engage Advertising
13.10.1 Engage Advertising Basic Information
13.10.2 Engage Advertising Product Profiles, Application and Specification
13.10.3 Engage Advertising In-Game Advertising Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America In-Game Advertising Market Forecast (2020-2025)
14.2 Europe In-Game Advertising Market Forecast (2020-2025)
14.3 Asia-Pacific In-Game Advertising Market Forecast (2020-2025)
14.4 Middle East and Africa In-Game Advertising Market Forecast (2020-2025)
14.5 South America In-Game Advertising Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global In-Game Advertising Market Forecast by Types (2020-2025)
15.1.1 Global In-Game Advertising Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global In-Game Advertising Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global In-Game Advertising Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure In-Game Advertising Picture
Table In-Game Advertising Key Market Segments
Figure Study and Forecasting Years
Figure Global In-Game Advertising Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global In-Game Advertising Value ($) and Growth Rate (2015-2020)
Table Global In-Game Advertising Value ($) by Countries (2015-2020)
Table Global In-Game Advertising Value Market Share by Regions (2015-2020)
Figure Global In-Game Advertising Value Market Share by Regions in 2019
Figure Global In-Game Advertising Production and Growth Rate (2015-2020)
Table Global In-Game Advertising Production by Major Countries (2015-2020)
Table Global In-Game Advertising Production Market Share by Major Countries (2015-2020)
Figure Global In-Game Advertising Production Market Share by Regions in 2019
Figure Global In-Game Advertising Consumption and Growth Rate (2015-2020)
Table Global In-Game Advertising Consumption by Regions (2015-2020)
Table Global In-Game Advertising Consumption Market Share by Regions (2015-2020)
Figure Global In-Game Advertising Consumption Market Share by Regions in 2019
Table Global In-Game Advertising Export Top 3 Country 2019
Table Global In-Game Advertising Import Top 3 Country 2019
Table United States In-Game Advertising Export and Import (2015-2020)
Table Europe In-Game Advertising Export and Import (2015-2020)
Table China In-Game Advertising Export and Import (2015-2020)
Table Japan In-Game Advertising Export and Import (2015-2020)
Table India In-Game Advertising Export and Import (2015-2020)
Table Global In-Game Advertising Production by Types (2015-2020)
Table Global In-Game Advertising Production Market Share by Types (2015-2020)
Figure Global In-Game Advertising Production Share by Type (2015-2020)
Table Global In-Game Advertising Value by Types (2015-2020)
Table Global In-Game Advertising Value Market Share by Types (2015-2020)
Figure Global In-Game Advertising Value Share by Type (2015-2020)
Figure Global Static Production and Growth Rate (2015-2020)
Figure Global Static Price (2015-2020)
Figure Global Dynamic Production and Growth Rate (2015-2020)
Figure Global Dynamic Price (2015-2020)
Figure Global Advergaming Production and Growth Rate (2015-2020)
Figure Global Advergaming Price (2015-2020)
Table Global In-Game Advertising Consumption by Applications (2015-2020)
Table Global In-Game Advertising Consumption Market Share by Applications (2015-2020)
Figure Global In-Game Advertising Consumption Share by Application (2015-2020)
Figure Global Mobile Consumption and Growth Rate (2015-2020)
Figure Global Computing Consumption and Growth Rate (2015-2020)
Figure Global Console Consumption and Growth Rate (2015-2020)
Figure North America In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Table North America In-Game Advertising Consumption by Countries (2015-2020)
Table North America In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure North America In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure United States In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Canada In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Mexico In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Table Europe In-Game Advertising Consumption by Countries (2015-2020)
Table Europe In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure Europe In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure Germany In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure France In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Italy In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Spain In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific In-Game Advertising Consumption by Countries (2015-2020)
Table Asia-Pacific In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure China In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Japan In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure South Korea In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure India In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa In-Game Advertising Consumption by Countries (2015-2020)
Table Middle East and Africa In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure UAE In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure South Africa In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Figure South America In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Table South America In-Game Advertising Consumption by Countries (2015-2020)
Table South America In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure South America In-Game Advertising Consumption Market Share by Countries (2015-2020)
Figure Brazil In-Game Advertising Market Consumption and Growth Rate (2015-2020)
Table Giftgaming Company Profile
Table Giftgaming Production, Value, Price, Gross Margin 2015-2020
Figure Giftgaming Production and Growth Rate
Figure Giftgaming Value ($) Market Share 2015-2020
Table Playwire Media Inc Company Profile
Table Playwire Media Inc Production, Value, Price, Gross Margin 2015-2020
Figure Playwire Media Inc Production and Growth Rate
Figure Playwire Media Inc Value ($) Market Share 2015-2020
Table Gamelin Advergames. Company Profile
Table Gamelin Advergames. Production, Value, Price, Gross Margin 2015-2020
Figure Gamelin Advergames. Production and Growth Rate
Figure Gamelin Advergames. Value ($) Market Share 2015-2020
Table RapidFire, Inc Company Profile
Table RapidFire, Inc Production, Value, Price, Gross Margin 2015-2020
Figure RapidFire, Inc Production and Growth Rate
Figure RapidFire, Inc Value ($) Market Share 2015-2020
Table Media Spike Inc. Company Profile
Table Media Spike Inc. Production, Value, Price, Gross Margin 2015-2020
Figure Media Spike Inc. Production and Growth Rate
Figure Media Spike Inc. Value ($) Market Share 2015-2020
Table Double Fusion Company Profile
Table Double Fusion Production, Value, Price, Gross Margin 2015-2020
Figure Double Fusion Production and Growth Rate
Figure Double Fusion Value ($) Market Share 2015-2020
Table Social Tokens Ltd Company Profile
Table Social Tokens Ltd Production, Value, Price, Gross Margin 2015-2020
Figure Social Tokens Ltd Production and Growth Rate
Figure Social Tokens Ltd Value ($) Market Share 2015-2020
Table Social Growth Technologies, Inc Company Profile
Table Social Growth Technologies, Inc Production, Value, Price, Gross Margin 2015-2020
Figure Social Growth Technologies, Inc Production and Growth Rate
Figure Social Growth Technologies, Inc Value ($) Market Share 2015-2020
Table Electronic Arts Inc Company Profile
Table Electronic Arts Inc Production, Value, Price, Gross Margin 2015-2020
Figure Electronic Arts Inc Production and Growth Rate
Figure Electronic Arts Inc Value ($) Market Share 2015-2020
Table Engage Advertising Company Profile
Table Engage Advertising Production, Value, Price, Gross Margin 2015-2020
Figure Engage Advertising Production and Growth Rate
Figure Engage Advertising Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global In-Game Advertising Market Forecast Production by Types (2020-2025)
Table Global In-Game Advertising Market Forecast Production Share by Types (2020-2025)
Table Global In-Game Advertising Market Forecast Value ($) by Types (2020-2025)
Table Global In-Game Advertising Market Forecast Value Share by Types (2020-2025)
Table Global In-Game Advertising Market Forecast Consumption by Applications (2020-2025)
Table Global In-Game Advertising Market Forecast Consumption Share by Applications (2020-2025)
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
Historical Data (2015-2019) |
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Influencing Factors |
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Market Forecast (2021-2026) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
Market Size |
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Qualitative Analysis |
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
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Total Market |
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