According to the research report published by Market IntelliX, the global market for Advertising should grow from US$ 211560 million in 2022 to US$ 316780 million by 2029, with a CAGR of 5.9% for the period of 2023-2029.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
This report aims to provide a comprehensive study of the global market for Advertising. Report Highlights:
(1) Global Advertising market size (value), history data from 2018-2022 and forecast data from 2023 to 2029.
(2) Global Advertising market competitive situation, revenue and market share, from 2018 to 2022.
(3) China Advertising market competitive situation, revenue and market share, from 2018 to 2022.
(4) Global Advertising segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.
(5) Global Advertising segment by type and by application and regional segment by type and by application.
(6) Advertising industry supply chain, upstream, midstream and downstream analysis.
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Market segment by type, covers
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Market segment by application, can be divided into
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Market segment by players, this report covers
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行(浙文互联集团)
因赛集团
三人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒
1 Market Overview
1.1 Product Overview and Scope of Advertising
1.2 Global Advertising Market Size and Forecast
1.3 China Advertising Market Size and Forecast
1.4 China Market Percentage in Global
1.4.1 By Revenue, China Advertising Share in Global Market, 2018-2029
1.4.2 Advertising Market Size: China VS Global, 2018-2029
1.5 Advertising Market Dynamics
1.5.1 Advertising Market Drivers
1.5.2 Advertising Market Restraints
1.5.3 Advertising Industry Trends
1.5.4 Advertising Industry Policy
2 Global Competitive Situation by Company
2.1 Global Advertising Revenue by Company (2018-2023)
2.2 Global Advertising Participants, Market Position (Tier 1, Tier 2 and Tier 3)
2.3 Global Advertising Concentration Ratio
2.4 Global Advertising Mergers & Acquisitions, Expansion Plans
2.5 Global Advertising Manufacturers Product Type
3 China Competitive Situation by Company
3.1 China Advertising Revenue by Company (2018-2023)
3.2 China Advertising Advertising Participants, Market Position (Tier 1, Tier 2 and Tier 3)
3.3 China Advertising, Revenue Percentage of Local Players VS Foreign Manufacturers (2018-2023)
4 Industry Chain Analysis
4.1 Advertising Industry Chain
4.2 Advertising Upstream Analysis
4.3 Advertising Midstream Analysis
4.4 Advertising Downstream Analysis
5 Sights by Type
5.1 Advertising Classification
5.1.1 TV Advertising
5.1.2 Newspaper Advertising
5.1.3 Outdoor Advertising
5.1.4 Radio Advertising
5.1.5 Internet Advertising
5.1.6 Other
5.2 By Type, Global Advertising Market Size & CAGR, 2018 VS 2022 VS 2029
5.3 By Type, Global Advertising Revenue, 2018-2029
6 Sights by Application
6.1 Advertising Segment by Application
6.1.1 Food and Beverage
6.1.2 Auto Industry
6.1.3 Healthcare
6.1.4 Consumer Good
6.1.5 Travel
6.1.6 Education
6.1.7 Others
6.2 By Application, Global Advertising Market Size & CAGR, 2018 VS 2022 VS 2029
6.3 By Application, Global Advertising Revenue, 2018-2029
7 Sales Sights by Region
7.1 By Region, Global Advertising Market Size, 2018 VS 2022 VS 2029
7.2 By Region, Global Advertising Market Size, 2018-2029
7.3 North America
7.3.1 North America Advertising Market Size & Forecasts, 2018-2029
7.3.2 By Country, North America Advertising Market Size Market Share
7.4 Europe
7.4.1 Europe Advertising Market Size & Forecasts, 2018-2029
7.4.2 By Country, Europe Advertising Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Advertising Market Size & Forecasts, 2018-2029
7.5.2 By Country/Region, Asia Pacific Advertising Market Size Market Share
7.6 South America
7.6.1 South America Advertising Market Size & Forecasts, 2018-2029
7.6.2 By Country, South America Advertising Market Size Market Share
7.7 Middle East & Africa
8 Sights by Country Level
8.1 By Country, Global Advertising Market Size & CAGR,2018 VS 2022 VS 2029
8.2 By Country, Global Advertising Market Size, 2018-2029
8.3 U.S.
8.3.1 U.S. Advertising Market Size, 2018-2029
8.3.2 By Company, U.S. Advertising Revenue Market Share, 2018-2023
8.3.3 By Type, U.S. Advertising Revenue Market Share, 2022 VS 2029
8.3.4 By Application, U.S. Advertising Revenue Market Share, 2022 VS 2029
8.4 Europe
8.4.1 Europe Advertising Market Size, 2018-2029
8.4.2 By Company, Europe Advertising Revenue Market Share, 2018-2023
8.4.3 By Type, Europe Advertising Revenue Market Share, 2022 VS 2029
8.4.4 By Application, Europe Advertising Revenue Market Share, 2022 VS 2029
8.5 China
8.5.1 China Advertising Market Size, 2018-2029
8.5.2 By Company, China Advertising Revenue Market Share, 2018-2023
8.5.3 By Type, China Advertising Revenue Market Share, 2022 VS 2029
8.5.4 By Application, China Advertising Revenue Market Share, 2022 VS 2029
8.6 Japan
8.6.1 Japan Advertising Market Size, 2018-2029
8.6.2 By Company, Japan Advertising Revenue Market Share, 2018-2023
8.6.3 By Type, Japan Advertising Revenue Market Share, 2022 VS 2029
8.6.4 By Application, Japan Advertising Revenue Market Share, 2022 VS 2029
8.7 South Korea
8.7.1 South Korea Advertising Market Size, 2018-2029
8.7.2 By Company, South Korea Advertising Revenue Market Share, 2018-2023
8.7.3 By Type, South Korea Advertising Revenue Market Share, 2022 VS 2029
8.7.4 By Application, South Korea Advertising Revenue Market Share, 2022 VS 2029
8.8 Southeast Asia
8.8.1 Southeast Asia Advertising Market Size, 2018-2029
8.8.2 By Company, Southeast Asia Advertising Revenue Market Share, 2018-2023
8.8.3 By Type, Southeast Asia Advertising Revenue Market Share, 2022 VS 2029
8.8.4 By Application, Southeast Asia Advertising Revenue Market Share, 2022 VS 2029
8.9 India
8.9.1 India Advertising Market Size, 2018-2029
8.9.2 By Company, India Advertising Revenue Market Share, 2018-2023
8.9.3 By Type, India Advertising Revenue Market Share, 2022 VS 2029
8.9.4 By Application, India Advertising Revenue Market Share, 2022 VS 2029
8.10 Middle East & Asia
8.10.1 Middle East & Asia Advertising Market Size, 2018-2029
8.10.2 By Company, Middle East & Asia Advertising Revenue Market Share, 2018-2023
8.10.3 By Type, Middle East & Asia Advertising Revenue Market Share, 2022 VS 2029
8.10.4 By Application, Middle East & Asia Advertising Revenue Market Share, 2022 VS 2029
9 Global Manufacturers Profile
9.1 WPP
9.1.1 WPP Company Information, Head Office, Market Area and Industry Position
9.1.2 WPP Company Profile and Main Business
9.1.3 WPP Advertising Models, Specifications and Application
9.1.4 WPP Advertising Revenue and Gross Margin, 2018-2023
9.1.5 WPP Recent Developments
9.2 Interpublic Group
9.2.1 Interpublic Group Company Information, Head Office, Market Area and Industry Position
9.2.2 Interpublic Group Company Profile and Main Business
9.2.3 Interpublic Group Advertising Models, Specifications and Application
9.2.4 Interpublic Group Advertising Revenue and Gross Margin, 2018-2023
9.2.5 Interpublic Group Recent Developments
9.3 Omnicom
9.3.1 Omnicom Company Information, Head Office, Market Area and Industry Position
9.3.2 Omnicom Company Profile and Main Business
9.3.3 Omnicom Advertising Models, Specifications and Application
9.3.4 Omnicom Advertising Revenue and Gross Margin, 2018-2023
9.3.5 Omnicom Recent Developments
9.4 蓝色光标集团
9.4.1 蓝色光标集团 Company Information, Head Office, Market Area and Industry Position
9.4.2 蓝色光标集团 Company Profile and Main Business
9.4.3 蓝色光标集团 Advertising Models, Specifications and Application
9.4.4 蓝色光标集团 Advertising Revenue and Gross Margin, 2018-2023
9.4.5 蓝色光标集团 Recent Developments
9.5 PublicisGroupe
9.5.1 PublicisGroupe Company Information, Head Office, Market Area and Industry Position
9.5.2 PublicisGroupe Company Profile and Main Business
9.5.3 PublicisGroupe Advertising Models, Specifications and Application
9.5.4 PublicisGroupe Advertising Revenue and Gross Margin, 2018-2023
9.5.5 PublicisGroupe Recent Developments
9.6 利欧数字
9.6.1 利欧数字 Company Information, Head Office, Market Area and Industry Position
9.6.2 利欧数字 Company Profile and Main Business
9.6.3 利欧数字 Advertising Models, Specifications and Application
9.6.4 利欧数字 Advertising Revenue and Gross Margin, 2018-2023
9.6.5 利欧数字 Recent Developments
9.7 Dentsu Inc
9.7.1 Dentsu Inc Company Information, Head Office, Market Area and Industry Position
9.7.2 Dentsu Inc Company Profile and Main Business
9.7.3 Dentsu Inc Advertising Models, Specifications and Application
9.7.4 Dentsu Inc Advertising Revenue and Gross Margin, 2018-2023
9.7.5 Dentsu Inc Recent Developments
9.8 Hakuhodo
9.8.1 Hakuhodo Company Information, Head Office, Market Area and Industry Position
9.8.2 Hakuhodo Company Profile and Main Business
9.8.3 Hakuhodo Advertising Models, Specifications and Application
9.8.4 Hakuhodo Advertising Revenue and Gross Margin, 2018-2023
9.8.5 Hakuhodo Recent Developments
9.9 广东省广告集团股份有限公司
9.9.1 广东省广告集团股份有限公司 Company Information, Head Office, Market Area and Industry Position
9.9.2 广东省广告集团股份有限公司 Company Profile and Main Business
9.9.3 广东省广告集团股份有限公司 Advertising Models, Specifications and Application
9.9.4 广东省广告集团股份有限公司 Advertising Revenue and Gross Margin, 2018-2023
9.9.5 广东省广告集团股份有限公司 Recent Developments
9.10 Havas Group (Vivendi)
9.10.1 Havas Group (Vivendi) Company Information, Head Office, Market Area and Industry Position
9.10.2 Havas Group (Vivendi) Company Profile and Main Business
9.10.3 Havas Group (Vivendi) Advertising Models, Specifications and Application
9.10.4 Havas Group (Vivendi) Advertising Revenue and Gross Margin, 2018-2023
9.10.5 Havas Group (Vivendi) Recent Developments
9.11 华扬联众
9.11.1 华扬联众 Company Information, Head Office, Market Area and Industry Position
9.11.2 华扬联众 Company Profile and Main Business
9.11.3 华扬联众 Advertising Models, Specifications and Application
9.11.4 华扬联众 Advertising Revenue and Gross Margin, 2018-2023
9.11.5 华扬联众 Recent Developments
9.12 引力传媒
9.12.1 引力传媒 Company Information, Head Office, Market Area and Industry Position
9.12.2 引力传媒 Company Profile and Main Business
9.12.3 引力传媒 Advertising Models, Specifications and Application
9.12.4 引力传媒 Advertising Revenue and Gross Margin, 2018-2023
9.12.5 引力传媒 Recent Developments
9.13 ADK Holdings Inc. (Bain Capital)
9.13.1 ADK Holdings Inc. (Bain Capital) Company Information, Head Office, Market Area and Industry Position
9.13.2 ADK Holdings Inc. (Bain Capital) Company Profile and Main Business
9.13.3 ADK Holdings Inc. (Bain Capital) Advertising Models, Specifications and Application
9.13.4 ADK Holdings Inc. (Bain Capital) Advertising Revenue and Gross Margin, 2018-2023
9.13.5 ADK Holdings Inc. (Bain Capital) Recent Developments
9.14 思美传媒
9.14.1 思美传媒 Company Information, Head Office, Market Area and Industry Position
9.14.2 思美传媒 Company Profile and Main Business
9.14.3 思美传媒 Advertising Models, Specifications and Application
9.14.4 思美传媒 Advertising Revenue and Gross Margin, 2018-2023
9.14.5 思美传媒 Recent Developments
9.15 派瑞威行(浙文互联集团)
9.15.1 派瑞威行(浙文互联集团) Company Information, Head Office, Market Area and Industry Position
9.15.2 派瑞威行(浙文互联集团) Company Profile and Main Business
9.15.3 派瑞威行(浙文互联集团) Advertising Models, Specifications and Application
9.15.4 派瑞威行(浙文互联集团) Advertising Revenue and Gross Margin, 2018-2023
9.15.5 派瑞威行(浙文互联集团) Recent Developments
9.16 因赛集团
9.16.1 因赛集团 Company Information, Head Office, Market Area and Industry Position
9.16.2 因赛集团 Company Profile and Main Business
9.16.3 因赛集团 Advertising Models, Specifications and Application
9.16.4 因赛集团 Advertising Revenue and Gross Margin, 2018-2023
9.16.5 因赛集团 Recent Developments
9.17 三人行传媒集团
9.17.1 三人行传媒集团 Company Information, Head Office, Market Area and Industry Position
9.17.2 三人行传媒集团 Company Profile and Main Business
9.17.3 三人行传媒集团 Advertising Models, Specifications and Application
9.17.4 三人行传媒集团 Advertising Revenue and Gross Margin, 2018-2023
9.17.5 三人行传媒集团 Recent Developments
9.18 福石控股
9.18.1 福石控股 Company Information, Head Office, Market Area and Industry Position
9.18.2 福石控股 Company Profile and Main Business
9.18.3 福石控股 Advertising Models, Specifications and Application
9.18.4 福石控股 Advertising Revenue and Gross Margin, 2018-2023
9.18.5 福石控股 Recent Developments
9.19 广东广州日报传媒
9.19.1 广东广州日报传媒 Company Information, Head Office, Market Area and Industry Position
9.19.2 广东广州日报传媒 Company Profile and Main Business
9.19.3 广东广州日报传媒 Advertising Models, Specifications and Application
9.19.4 广东广州日报传媒 Advertising Revenue and Gross Margin, 2018-2023
9.19.5 广东广州日报传媒 Recent Developments
9.20 北京巴士传媒
9.20.1 北京巴士传媒 Company Information, Head Office, Market Area and Industry Position
9.20.2 北京巴士传媒 Company Profile and Main Business
9.20.3 北京巴士传媒 Advertising Models, Specifications and Application
9.20.4 北京巴士传媒 Advertising Revenue and Gross Margin, 2018-2023
9.20.5 北京巴士传媒 Recent Developments
9.21 中视传媒
9.21.1 中视传媒 Company Information, Head Office, Market Area and Industry Position
9.21.2 中视传媒 Company Profile and Main Business
9.21.3 中视传媒 Advertising Models, Specifications and Application
9.21.4 中视传媒 Advertising Revenue and Gross Margin, 2018-2023
9.21.5 中视传媒 Recent Developments
9.22 博瑞传播
9.22.1 博瑞传播 Company Information, Head Office, Market Area and Industry Position
9.22.2 博瑞传播 Company Profile and Main Business
9.22.3 博瑞传播 Advertising Models, Specifications and Application
9.22.4 博瑞传播 Advertising Revenue and Gross Margin, 2018-2023
9.22.5 博瑞传播 Recent Developments
9.23 分众传媒
9.23.1 分众传媒 Company Information, Head Office, Market Area and Industry Position
9.23.2 分众传媒 Company Profile and Main Business
9.23.3 分众传媒 Advertising Models, Specifications and Application
9.23.4 分众传媒 Advertising Revenue and Gross Margin, 2018-2023
9.23.5 分众传媒 Recent Developments
10 Conclusion
11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer
Table 1. Advertising Market Size & CAGR: China VS Global, (US$ Million), 2018-2029
Table 2. Advertising Market Restraints
Table 3. Advertising Market Trends
Table 4. Advertising Industry Policy
Table 5. Global Advertising Revenue by Company (2018-2023) & (US$ million)
Table 6. Global Advertising Revenue Market Share by Company (2018-2023)
Table 7. Global Advertising Manufacturers Market Concentration Ratio (CR3 and HHI)
Table 8. Global Advertising Mergers & Acquisitions, Expansion Plans
Table 9. Global Advertising Manufacturers Product Type
Table 10. China Advertising Revenue by Company (2018-2023) & (US$ million)
Table 11. China Advertising Revenue Market Share by Company (2018-2023)
Table 12. Global Key Players of Advertising Upstream (Raw Materials)
Table 13. Global Advertising Typical Customers
Table 14. Advertising Typical Distributors
Table 15. By Type, Global Advertising Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 16. By Application, Global Advertising Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 17. By Region, Global Advertising Market Size, 2018 VS 2022 VS 2029, US$ Million
Table 18. By Region, Global Advertising Revenue, 2018-2029, US$ Million
Table 19. By Country, Global Advertising Revenue & CAGR,2018 VS 2022 VS 2029, US$ Million
Table 20. By Country, Global Advertising Revenue, 2018-2029, US$ Million
Table 21. By Country, Global Advertising Revenue Market Share, 2018-2029
Table 22. WPP Company Information, Head Office, Market Area and Industry Position
Table 23. WPP Company Profile and Main Business
Table 24. WPP Advertising Models, Specifications and Application
Table 25. WPP Advertising Revenue and Gross Margin, 2018-2023
Table 26. WPP Recent Developments
Table 27. Interpublic Group Company Information, Head Office, Market Area and Industry Position
Table 28. Interpublic Group Company Profile and Main Business
Table 29. Interpublic Group Advertising Models, Specifications and Application
Table 30. Interpublic Group Advertising Revenue and Gross Margin, 2018-2023
Table 31. Interpublic Group Recent Developments
Table 32. Omnicom Company Information, Head Office, Market Area and Industry Position
Table 33. Omnicom Company Profile and Main Business
Table 34. Omnicom Advertising Models, Specifications and Application
Table 35. Omnicom Advertising Revenue and Gross Margin, 2018-2023
Table 36. Omnicom Recent Developments
Table 37. 蓝色光标集团 Company Information, Head Office, Market Area and Industry Position
Table 38. 蓝色光标集团 Company Profile and Main Business
Table 39. 蓝色光标集团 Advertising Models, Specifications and Application
Table 40. 蓝色光标集团 Advertising Revenue and Gross Margin, 2018-2023
Table 41. 蓝色光标集团 Recent Developments
Table 42. PublicisGroupe Company Information, Head Office, Market Area and Industry Position
Table 43. PublicisGroupe Company Profile and Main Business
Table 44. PublicisGroupe Advertising Models, Specifications and Application
Table 45. PublicisGroupe Advertising Revenue and Gross Margin, 2018-2023
Table 46. PublicisGroupe Recent Developments
Table 47. 利欧数字 Company Information, Head Office, Market Area and Industry Position
Table 48. 利欧数字 Company Profile and Main Business
Table 49. 利欧数字 Advertising Models, Specifications and Application
Table 50. 利欧数字 Advertising Revenue and Gross Margin, 2018-2023
Table 51. 利欧数字 Recent Developments
Table 52. Dentsu Inc Company Information, Head Office, Market Area and Industry Position
Table 53. Dentsu Inc Company Profile and Main Business
Table 54. Dentsu Inc Advertising Models, Specifications and Application
Table 55. Dentsu Inc Advertising Revenue and Gross Margin, 2018-2023
Table 56. Dentsu Inc Recent Developments
Table 57. Hakuhodo Company Information, Head Office, Market Area and Industry Position
Table 58. Hakuhodo Company Profile and Main Business
Table 59. Hakuhodo Advertising Models, Specifications and Application
Table 60. Hakuhodo Advertising Revenue and Gross Margin, 2018-2023
Table 61. Hakuhodo Recent Developments
Table 62. 广东省广告集团股份有限公司 Company Information, Head Office, Market Area and Industry Position
Table 63. 广东省广告集团股份有限公司 Company Profile and Main Business
Table 64. 广东省广告集团股份有限公司 Advertising Models, Specifications and Application
Table 65. 广东省广告集团股份有限公司 Advertising Revenue and Gross Margin, 2018-2023
Table 66. 广东省广告集团股份有限公司 Recent Developments
Table 67. Havas Group (Vivendi) Company Information, Head Office, Market Area and Industry Position
Table 68. Havas Group (Vivendi) Company Profile and Main Business
Table 69. Havas Group (Vivendi) Advertising Models, Specifications and Application
Table 70. Havas Group (Vivendi) Advertising Revenue and Gross Margin, 2018-2023
Table 71. Havas Group (Vivendi) Recent Developments
Table 72. 华扬联众 Company Information, Head Office, Market Area and Industry Position
Table 73. 华扬联众 Company Profile and Main Business
Table 74. 华扬联众 Advertising Models, Specifications and Application
Table 75. 华扬联众 Advertising Revenue and Gross Margin, 2018-2023
Table 76. 华扬联众 Recent Developments
Table 77. 引力传媒 Company Information, Head Office, Market Area and Industry Position
Table 78. 引力传媒 Company Profile and Main Business
Table 79. 引力传媒 Advertising Models, Specifications and Application
Table 80. 引力传媒 Advertising Revenue and Gross Margin, 2018-2023
Table 81. 引力传媒 Recent Developments
Table 82. ADK Holdings Inc. (Bain Capital) Company Information, Head Office, Market Area and Industry Position
Table 83. ADK Holdings Inc. (Bain Capital) Company Profile and Main Business
Table 84. ADK Holdings Inc. (Bain Capital) Advertising Models, Specifications and Application
Table 85. ADK Holdings Inc. (Bain Capital) Advertising Revenue and Gross Margin, 2018-2023
Table 86. ADK Holdings Inc. (Bain Capital) Recent Developments
Table 87. 思美传媒 Company Information, Head Office, Market Area and Industry Position
Table 88. 思美传媒 Company Profile and Main Business
Table 89. 思美传媒 Advertising Models, Specifications and Application
Table 90. 思美传媒 Advertising Revenue and Gross Margin, 2018-2023
Table 91. 思美传媒 Recent Developments
Table 92. 派瑞威行(浙文互联集团) Company Information, Head Office, Market Area and Industry Position
Table 93. 派瑞威行(浙文互联集团) Company Profile and Main Business
Table 94. 派瑞威行(浙文互联集团) Advertising Models, Specifications and Application
Table 95. 派瑞威行(浙文互联集团) Advertising Revenue and Gross Margin, 2018-2023
Table 96. 派瑞威行(浙文互联集团) Recent Developments
Table 97. 因赛集团 Company Information, Head Office, Market Area and Industry Position
Table 98. 因赛集团 Company Profile and Main Business
Table 99. 因赛集团 Advertising Models, Specifications and Application
Table 100. 因赛集团 Advertising Revenue and Gross Margin, 2018-2023
Table 101. 因赛集团 Recent Developments
Table 102. 三人行传媒集团 Company Information, Head Office, Market Area and Industry Position
Table 103. 三人行传媒集团 Company Profile and Main Business
Table 104. 三人行传媒集团 Advertising Models, Specifications and Application
Table 105. 三人行传媒集团 Advertising Revenue and Gross Margin, 2018-2023
Table 106. 三人行传媒集团 Recent Developments
Table 107. 福石控股 Company Information, Head Office, Market Area and Industry Position
Table 108. 福石控股 Company Profile and Main Business
Table 109. 福石控股 Advertising Models, Specifications and Application
Table 110. 福石控股 Advertising Revenue and Gross Margin, 2018-2023
Table 111. 福石控股 Recent Developments
Table 112. 广东广州日报传媒 Company Information, Head Office, Market Area and Industry Position
Table 113. 广东广州日报传媒 Company Profile and Main Business
Table 114. 广东广州日报传媒 Advertising Models, Specifications and Application
Table 115. 广东广州日报传媒 Advertising Revenue and Gross Margin, 2018-2023
Table 116. 广东广州日报传媒 Recent Developments
Table 117. 北京巴士传媒 Company Information, Head Office, Market Area and Industry Position
Table 118. 北京巴士传媒 Company Profile and Main Business
Table 119. 北京巴士传媒 Advertising Models, Specifications and Application
Table 120. 北京巴士传媒 Advertising Revenue and Gross Margin, 2018-2023
Table 121. 北京巴士传媒 Recent Developments
Table 122. 中视传媒 Company Information, Head Office, Market Area and Industry Position
Table 123. 中视传媒 Company Profile and Main Business
Table 124. 中视传媒 Advertising Models, Specifications and Application
Table 125. 中视传媒 Advertising Revenue and Gross Margin, 2018-2023
Table 126. 中视传媒 Recent Developments
Table 127. 博瑞传播 Company Information, Head Office, Market Area and Industry Position
Table 128. 博瑞传播 Company Profile and Main Business
Table 129. 博瑞传播 Advertising Models, Specifications and Application
Table 130. 博瑞传播 Advertising Revenue and Gross Margin, 2018-2023
Table 131. 博瑞传播 Recent Developments
Table 132. 分众传媒 Company Information, Head Office, Market Area and Industry Position
Table 133. 分众传媒 Company Profile and Main Business
Table 134. 分众传媒 Advertising Models, Specifications and Application
Table 135. 分众传媒 Advertising Revenue and Gross Margin, 2018-2023
Table 136. 分众传媒 Recent Developments
List of Figure
Figure 1. Advertising Picture
Figure 2. Global Advertising Industry Market Size and Forecast (US$ million) & (2018-2029)
Figure 3. China Advertising Revenue and Forecast (US$ million) & (2018-2029)
Figure 4. 2018-2029 China Advertising Market Share of Global
Figure 5. Global Advertising Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 6. Global Advertising Market Share by Company, (Tier 1, Tier 2 and Tier 3), 2018-2023
Figure 7. China Advertising Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 8. China Advertising Revenue, Domestic VS Import Products, Proportion of China Local Players and Foreign Players, 2018-2023
Figure 9. Advertising Industry Chain
Figure 10. TV Advertising
Figure 11. Newspaper Advertising
Figure 12. Outdoor Advertising
Figure 13. Radio Advertising
Figure 14. Internet Advertising
Figure 15. Other
Figure 16. By Type, Global Advertising Revenue, 2018-2029, US$ Million
Figure 17. By Type, Global Advertising Revenue Market Share, 2018-2029
Figure 18. Food and Beverage
Figure 19. Auto Industry
Figure 20. Healthcare
Figure 21. Consumer Good
Figure 22. Travel
Figure 23. Education
Figure 24. Others
Figure 25. By Application, Global Advertising Revenue, 2018-2029, US$ Million
Figure 26. By Application, Global Advertising Revenue Market Share, 2018-2029
Figure 27. By Region, Global Advertising Revenue Market Share, 2018-2029
Figure 28. North America Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 29. By Country, North America Advertising Revenue Market Share, 2018-2023
Figure 30. Europe Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 31. By Country, Europe Advertising Revenue Market Share, 2018-2023
Figure 32. Asia Pacific Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 33. By Country/Region, Asia Pacific Advertising Revenue Market Share, 2018-2023
Figure 34. South America Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 35. By Country, South America Advertising Revenue Market Share, 2018-2023
Figure 36. Middle East & Africa Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 37. U.S. Advertising Revenue, 2018-2029, (US$ Million)
Figure 38. By Company, U.S. Advertising Market Share, 2018-2023
Figure 39. By Type, U.S. Advertising Revenue Market Share, 2022 VS 2029
Figure 40. By Application, U.S. Advertising Revenue Market Share, 2022 VS 2029
Figure 41. Europe Advertising Revenue, 2018-2029, (US$ Million)
Figure 42. By Company, Europe Advertising Market Share, 2018-2023
Figure 43. By Type, Europe Advertising Revenue Market Share, 2022 VS 2029
Figure 44. By Application, Europe Advertising Revenue Market Share, 2022 VS 2029
Figure 45. China Advertising Revenue, 2018-2029, (US$ Million)
Figure 46. By Company, China Advertising Market Share, 2018-2023
Figure 47. By Type, China Advertising Revenue Market Share, 2022 VS 2029
Figure 48. By Application, China Advertising Revenue Market Share, 2022 VS 2029
Figure 49. Japan Advertising Revenue, 2018-2029, (US$ Million)
Figure 50. By Company, Japan Advertising Market Share, 2018-2023
Figure 51. By Type, Japan Advertising Revenue Market Share, 2022 VS 2029
Figure 52. By Application, Japan Advertising Revenue Market Share, 2022 VS 2029
Figure 53. South Korea Advertising Revenue, 2018-2029, (US$ Million)
Figure 54. By Company, South Korea Advertising Market Share, 2018-2023
Figure 55. By Type, South Korea Advertising Revenue Market Share, 2022 VS 2029
Figure 56. By Application, South Korea Advertising Revenue Market Share, 2022 VS 2029
Figure 57. Southeast Asia Advertising Revenue, 2018-2029, (US$ Million)
Figure 58. By Company, Southeast Asia Advertising Market Share, 2018-2023
Figure 59. By Type, Southeast Asia Advertising Revenue Market Share, 2022 VS 2029
Figure 60. By Application, Southeast Asia Advertising Revenue Market Share, 2022 VS 2029
Figure 61. India Advertising Revenue, 2018-2029, (US$ Million)
Figure 62. By Company, India Advertising Market Share, 2018-2023
Figure 63. By Type, India Advertising Revenue Market Share, 2022 VS 2029
Figure 64. By Application, India Advertising Revenue Market Share, 2022 VS 2029
Figure 65. Middle East & Asia Advertising Revenue, 2018-2029, (US$ Million)
Figure 66. By Company, Middle East & Asia Advertising Market Share, 2018-2023
Figure 67. By Type, Middle East & Asia Advertising Revenue Market Share, 2022 VS 2029
Figure 68. By Application, Middle East & Asia Advertising Revenue Market Share, 2022 VS 2029
Figure 69. Research Methodology
Figure 70. Breakdown of Primary Interviews
Figure 71. Bottom-up Approaches
Figure 72. Top-down Approaches
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
Historical Data (2015-2019) |
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Market Forecast (2021-2026) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
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Qualitative Analysis |
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
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Total Market |
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