An exhaustive and sequential survey of the Ad Tech Software market delivers an end-to-end, validated and well-documented study report agglomerating major aspects of the Ad Tech Software market consisting of the supply chain, sales and marketing, product or project development, and cost structure. The study efficiently incorporates a balanced qualitative and quantitative analysis of the overall Ad Tech Software market which branches out into individual component elements backed by a similar analytical approach. The study report is embedded with a future forecast as the focal point of the research with all the analytical data directing towards the growth projections and market estimations representing the Ad Tech Software market report.
By Product Type, Ad Tech Software has been segmented into:
- Cloud-Based
- On-Premises
By Application, Ad Tech Software has been segmented into:
- Large Enterprises(1000+ Users)
- Medium-Sized Enterprise(499-1000 Users)
- Small Enterprises(1-499 Users)
Finally, the report provides detailed profile and data information analysis of leading company
- Quantcast
- Adform
- AppNexus
- Sizmek
- Criteo
Key pointers from case studies of COVID-19:
• Impression of COVID-19 on social and economic status at a global and regional level.
• Fluctuations in the supply chain and changes in demand share.
• Business scenario pre- and post-pandemic.
Insights and Tools:
• Projected and forecast revenue values are in constant U.S. dollars, unadjusted for inflation.
• Product values and regional markets are estimated by market analysts, data analysts, and people from a related industry, based on the company’s revenue and applications market respectively.
• The data sources include but are not limited to reports of companies, international organizations and governments, market surveys, and related industry news.
• Analyses of global market trends, with historical data, estimates for 2021, and projections of compound annual growth rates (CAGRs) through 2026
• The market research includes historical and forecast data from like demand, application details, price trends, and company shares by geography, especially focusing on the key regions like the United States, European Union, China, and other regions.
• In addition, the report provides insight into the main drivers, challenges, opportunities, and risks of the market and strategies of suppliers. Key players are profiled as well with their market shares in the global market discussed.
Research Objectives
1. To study and analyze the Ad Tech Software consumption (value) by key regions/countries, product type, and application, history data from 2016 to 2020, and forecast to 2026.
2. To understand the structure of Ad Tech Software market by identifying its various subsegments.
3. Focuses on the key Ad Tech Software manufacturers, to define, describe and analyze the value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis, and development plans in the next few years.
4. To analyze the Ad Tech Software with respect to individual growth trends, future prospects, and their contribution to the total market.
5. To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
6. To project the consumption of Ad Tech Software submarkets, with respect to key regions (along with their respective key countries).
7. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
8. To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Content
1 Ad Tech Software Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Ad Tech Software Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Ad Tech Software Market Forces
3.1 Global Ad Tech Software Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Ad Tech Software Market - By Geography
4.1 Global Ad Tech Software Market Value and Market Share by Regions
4.1.1 Global Ad Tech Software Value ($) by Region (2015-2020)
4.1.2 Global Ad Tech Software Value Market Share by Regions (2015-2020)
4.2 Global Ad Tech Software Market Production and Market Share by Major Countries
4.2.1 Global Ad Tech Software Production by Major Countries (2015-2020)
4.2.2 Global Ad Tech Software Production Market Share by Major Countries (2015-2020)
4.3 Global Ad Tech Software Market Consumption and Market Share by Regions
4.3.1 Global Ad Tech Software Consumption by Regions (2015-2020)
4.3.2 Global Ad Tech Software Consumption Market Share by Regions (2015-2020)
5 Ad Tech Software Market - By Trade Statistics
5.1 Global Ad Tech Software Export and Import
5.2 United States Ad Tech Software Export and Import (2015-2020)
5.3 Europe Ad Tech Software Export and Import (2015-2020)
5.4 China Ad Tech Software Export and Import (2015-2020)
5.5 Japan Ad Tech Software Export and Import (2015-2020)
5.6 India Ad Tech Software Export and Import (2015-2020)
5.7
6 Ad Tech Software Market - By Type
6.1 Global Ad Tech Software Production and Market Share by Types (2015-2020)
6.1.1 Global Ad Tech Software Production by Types (2015-2020)
6.1.2 Global Ad Tech Software Production Market Share by Types (2015-2020)
6.2 Global Ad Tech Software Value and Market Share by Types (2015-2020)
6.2.1 Global Ad Tech Software Value by Types (2015-2020)
6.2.2 Global Ad Tech Software Value Market Share by Types (2015-2020)
6.3 Global Ad Tech Software Production, Price and Growth Rate of Cloud-Based (2015-2020)
6.4 Global Ad Tech Software Production, Price and Growth Rate of On-Premises (2015-2020)
7 Ad Tech Software Market - By Application
7.1 Global Ad Tech Software Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Ad Tech Software Consumption by Applications (2015-2020)
7.1.2 Global Ad Tech Software Consumption Market Share by Applications (2015-2020)
7.2 Global Ad Tech Software Consumption and Growth Rate of Large Enterprises(1000+ Users) (2015-2020)
7.3 Global Ad Tech Software Consumption and Growth Rate of Medium-Sized Enterprise(499-1000 Users) (2015-2020)
7.4 Global Ad Tech Software Consumption and Growth Rate of Small Enterprises(1-499 Users) (2015-2020)
8 North America Ad Tech Software Market
8.1 North America Ad Tech Software Market Size
8.2 United States Ad Tech Software Market Size
8.3 Canada Ad Tech Software Market Size
8.4 Mexico Ad Tech Software Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Ad Tech Software Market Analysis
9.1 Europe Ad Tech Software Market Size
9.2 Germany Ad Tech Software Market Size
9.3 United Kingdom Ad Tech Software Market Size
9.4 France Ad Tech Software Market Size
9.5 Italy Ad Tech Software Market Size
9.6 Spain Ad Tech Software Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Ad Tech Software Market Analysis
10.1 Asia-Pacific Ad Tech Software Market Size
10.2 China Ad Tech Software Market Size
10.3 Japan Ad Tech Software Market Size
10.4 South Korea Ad Tech Software Market Size
10.5 Southeast Asia Ad Tech Software Market Size
10.6 India Ad Tech Software Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Ad Tech Software Market Analysis
11.1 Middle East and Africa Ad Tech Software Market Size
11.2 Saudi Arabia Ad Tech Software Market Size
11.3 UAE Ad Tech Software Market Size
11.4 South Africa Ad Tech Software Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Ad Tech Software Market Analysis
12.1 South America Ad Tech Software Market Size
12.2 Brazil Ad Tech Software Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Google
13.1.1 Google Basic Information
13.1.2 Google Product Profiles, Application and Specification
13.1.3 Google Ad Tech Software Market Performance (2015-2020)
13.2 Quantcast
13.2.1 Quantcast Basic Information
13.2.2 Quantcast Product Profiles, Application and Specification
13.2.3 Quantcast Ad Tech Software Market Performance (2015-2020)
13.3 Adform
13.3.1 Adform Basic Information
13.3.2 Adform Product Profiles, Application and Specification
13.3.3 Adform Ad Tech Software Market Performance (2015-2020)
13.4 AppNexus
13.4.1 AppNexus Basic Information
13.4.2 AppNexus Product Profiles, Application and Specification
13.4.3 AppNexus Ad Tech Software Market Performance (2015-2020)
13.5 Sizmek
13.5.1 Sizmek Basic Information
13.5.2 Sizmek Product Profiles, Application and Specification
13.5.3 Sizmek Ad Tech Software Market Performance (2015-2020)
13.6 Criteo
13.6.1 Criteo Basic Information
13.6.2 Criteo Product Profiles, Application and Specification
13.6.3 Criteo Ad Tech Software Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Ad Tech Software Market Forecast (2020-2025)
14.2 Europe Ad Tech Software Market Forecast (2020-2025)
14.3 Asia-Pacific Ad Tech Software Market Forecast (2020-2025)
14.4 Middle East and Africa Ad Tech Software Market Forecast (2020-2025)
14.5 South America Ad Tech Software Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Ad Tech Software Market Forecast by Types (2020-2025)
15.1.1 Global Ad Tech Software Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Ad Tech Software Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Ad Tech Software Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Ad Tech Software Picture
Table Ad Tech Software Key Market Segments
Figure Study and Forecasting Years
Figure Global Ad Tech Software Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Ad Tech Software Value ($) and Growth Rate (2015-2020)
Table Global Ad Tech Software Value ($) by Countries (2015-2020)
Table Global Ad Tech Software Value Market Share by Regions (2015-2020)
Figure Global Ad Tech Software Value Market Share by Regions in 2019
Figure Global Ad Tech Software Production and Growth Rate (2015-2020)
Table Global Ad Tech Software Production by Major Countries (2015-2020)
Table Global Ad Tech Software Production Market Share by Major Countries (2015-2020)
Figure Global Ad Tech Software Production Market Share by Regions in 2019
Figure Global Ad Tech Software Consumption and Growth Rate (2015-2020)
Table Global Ad Tech Software Consumption by Regions (2015-2020)
Table Global Ad Tech Software Consumption Market Share by Regions (2015-2020)
Figure Global Ad Tech Software Consumption Market Share by Regions in 2019
Table Global Ad Tech Software Export Top 3 Country 2019
Table Global Ad Tech Software Import Top 3 Country 2019
Table United States Ad Tech Software Export and Import (2015-2020)
Table Europe Ad Tech Software Export and Import (2015-2020)
Table China Ad Tech Software Export and Import (2015-2020)
Table Japan Ad Tech Software Export and Import (2015-2020)
Table India Ad Tech Software Export and Import (2015-2020)
Table Global Ad Tech Software Production by Types (2015-2020)
Table Global Ad Tech Software Production Market Share by Types (2015-2020)
Figure Global Ad Tech Software Production Share by Type (2015-2020)
Table Global Ad Tech Software Value by Types (2015-2020)
Table Global Ad Tech Software Value Market Share by Types (2015-2020)
Figure Global Ad Tech Software Value Share by Type (2015-2020)
Figure Global Cloud-Based Production and Growth Rate (2015-2020)
Figure Global Cloud-Based Price (2015-2020)
Figure Global On-Premises Production and Growth Rate (2015-2020)
Figure Global On-Premises Price (2015-2020)
Table Global Ad Tech Software Consumption by Applications (2015-2020)
Table Global Ad Tech Software Consumption Market Share by Applications (2015-2020)
Figure Global Ad Tech Software Consumption Share by Application (2015-2020)
Figure Global Large Enterprises(1000+ Users) Consumption and Growth Rate (2015-2020)
Figure Global Medium-Sized Enterprise(499-1000 Users) Consumption and Growth Rate (2015-2020)
Figure Global Small Enterprises(1-499 Users) Consumption and Growth Rate (2015-2020)
Figure North America Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Table North America Ad Tech Software Consumption by Countries (2015-2020)
Table North America Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure North America Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure United States Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Canada Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Mexico Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Table Europe Ad Tech Software Consumption by Countries (2015-2020)
Table Europe Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure Europe Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure Germany Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure France Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Italy Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Spain Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Ad Tech Software Consumption by Countries (2015-2020)
Table Asia-Pacific Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure China Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Japan Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure South Korea Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure India Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Ad Tech Software Consumption by Countries (2015-2020)
Table Middle East and Africa Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure UAE Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure South Africa Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Figure South America Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Table South America Ad Tech Software Consumption by Countries (2015-2020)
Table South America Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure South America Ad Tech Software Consumption Market Share by Countries (2015-2020)
Figure Brazil Ad Tech Software Market Consumption and Growth Rate (2015-2020)
Table Google Company Profile
Table Google Production, Value, Price, Gross Margin 2015-2020
Figure Google Production and Growth Rate
Figure Google Value ($) Market Share 2015-2020
Table Quantcast Company Profile
Table Quantcast Production, Value, Price, Gross Margin 2015-2020
Figure Quantcast Production and Growth Rate
Figure Quantcast Value ($) Market Share 2015-2020
Table Adform Company Profile
Table Adform Production, Value, Price, Gross Margin 2015-2020
Figure Adform Production and Growth Rate
Figure Adform Value ($) Market Share 2015-2020
Table AppNexus Company Profile
Table AppNexus Production, Value, Price, Gross Margin 2015-2020
Figure AppNexus Production and Growth Rate
Figure AppNexus Value ($) Market Share 2015-2020
Table Sizmek Company Profile
Table Sizmek Production, Value, Price, Gross Margin 2015-2020
Figure Sizmek Production and Growth Rate
Figure Sizmek Value ($) Market Share 2015-2020
Table Criteo Company Profile
Table Criteo Production, Value, Price, Gross Margin 2015-2020
Figure Criteo Production and Growth Rate
Figure Criteo Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Ad Tech Software Market Forecast Production by Types (2020-2025)
Table Global Ad Tech Software Market Forecast Production Share by Types (2020-2025)
Table Global Ad Tech Software Market Forecast Value ($) by Types (2020-2025)
Table Global Ad Tech Software Market Forecast Value Share by Types (2020-2025)
Table Global Ad Tech Software Market Forecast Consumption by Applications (2020-2025)
Table Global Ad Tech Software Market Forecast Consumption Share by Applications (2020-2025)
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
Historical Data (2015-2019) |
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Influencing Factors |
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Market Forecast (2021-2026) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
Market Size |
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Qualitative Analysis |
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
Market Segments(by Application, by Type) |
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Total Market |
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