PRODUCT OVERVIEW

Fortified dairy product market is an enriched dairy product. It consists of adding micronutrients such as minerals and vitamins to dairy products, in this phase of enrichment or fortification in order to minimize the deficiency in different age groups of consumers. Fortification of the dairy products is carried out to replenish the nutrients lost during the processing of these products. Some of the processing techniques that could result in nutrient loss from dairy products include spray drying, heating, ultra-heat treatment, and pasteurization. As these processing methods gain popularity, demand on the global fortified dairy products market is projected to escalate.

MARKET HIGHLIGHTS

By end of 2030, the market for fortified dairy products is estimated to increase by 6.7% at CAGR.

According to the Organization for Economic Co-operation and Development, which recorded an increase in global dairy product consumption from 411,173 thousand tons in 2015 to 435,805 thousand tons in 2019. This leads to increased demand for dairy products. This, in turn, drives demand for fortified dairy products in the forecast period, i.e. 2020-030

The latest report shows that demand for fortified dairy products will increase exponentially and that they are anticipated to generate a total $56 billion opportunity in the 2020-2030 forecast period. The WHO and the FAO have also presented food fortification as an effective way in which children and young people in underdeveloped countries and remote areas can fight against malnutrition and weak immunity.

Fortified Dairy Products Market: Segments

Due to its nutrition and a wide range of applications, Milk is a highly consumed milk product around the world that leads to a high growth of the market in fortified milk products.

In a study of 296 high school children from the Chinese region, riboflavin and iron deficiencies were lower for those who drank fenced milk. In comparison with drinking unfortified milk, they also showed increased academic achievement and motivation.

Vitamins have been the largest segment in terms of sales, contributing to overall sales of the global market for fortified milk products, where more than half the market share in the global fortified dairy market is driven by an increase in the demand for poor vitamins. However, it is anticipated that in the next few years the segment of minerals will be strengthened, as it is important for fortified milk products.

Fortified Dairy Products Market: DRIVERS AND RESTRAINTS

Drivers

Government initiatives on nutrition deficiency eradication or reduction

Milk and dairy products are some of the best and easiest available sources of essential nutrients. Nutrient absorption is, however, impeded by a variety of manufacturing processes. Fortification is essential to replenish all lost nutrients in milk and its products. The industry has seen an unprecedented demand for fortification milk, milk powder, infant formula, and various other dairy products as a result of the spread of target government initiatives aimed directly at eradicating nutritional deficiencies.

Restraints

High prices and non-penetration to the remote areas of underdeveloped countries

The equipment and resources used in the fortification of dairy products make the commodity more costly than the local sellers' dairy products. Furthermore, remote areas do not have the knowledge and the money to use such fortified goods as a way of improving their nutrition levels, which would, in turn, minimize their use in the underdeveloped and lower-income countries by contrast to their non-fortified counterparts.

Fortified Dairy Products Market: KEY PLAYERS

 Arla Foods Ltd

o Company Overview

o Business Strategy

o Key Product Offerings

o Financial Performance

o Key Performance Indicators

o Risk Analysis

o Recent Development

o Regional Presence

o SWOT Analysis

 China Modern Dairy Holdings Ltd.

 Dean Foods

 Fonterra Co-operative Group

 Gujarat Cooperative Milk Marketing Federation Ltd.

 Nestle S.A.

 SanCor Cooperatives United Limited

 The Kraft Heinz Company

 Other Prominent Players

Fortified Dairy Products Market: REGIONS

Global fortified dairy products market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, APAC, and MENA.

Asia-Pacific excludes Japan (APEJ) will remain dominant in the global fortified milk product market, driven mainly by strong demand from its emerging nations such as India and China. In addition to the rising consumer consciousness and the increasing penetration of food enhancer technology, the booming food industry would have an impact on the growth and demand for fortified food products in the region.

As compensatory regions for market growth, Europe and North America will also prevail, due to the rising demand in the region for healthy food supplements among consumers, who are becoming increasingly conscious of their health.

In North America, the well-known physicians approved of the use of fortified dairy products will also fuel demand.

The highest market share for fortified dairy products in the Asia Pacific is projected to contribute to India and China because of increased demands for nutrient value for dairy products.

As for the production and consumption of fortified dairy products, North America and Europe are following Asia-Pacific because of the increased sensitivity to health and increased demand for healthy dietary supplements.

Fortified Dairy Product Market: Impact of COVID-19

As COVID 19 impacts negatively most the sectors and markets of the global economies, it has also disrupted the fortified dairy product market with the lockdown making the industries being closed for a while but as the lockdown gets lifted and the COVID 19 pandemic slows down the demand for the fortified dairy product is expected to grow immensely.

There is also a growing tendency for the masses after COVID 19 to consider healthier alternatives to their existing eating habits thus raising the demand for these fortified products.

The fortified dairy products market report also contains analysis on:

Fortified Dairy Products Market Segments:

 Product Type

o Fortified Milk

o Formula Milk Powder

o Cheese

o Yoghurt

o Others

 By Age

o Children

o Elderly

o Others

 By Sales Channel

o Convenience Stores

o Departmental Stores

o Hypermarkets and Supermarkets

o Online Stores

o Others

 By Micronutrients

o Vitamin

o Calcium

o Others

Contents

1. Executive Summary

2. Fortified Dairy Products

1. Fortified Dairy Products Overview

2. Market Definition

3. Segmentation

4. Assumptions and Acronyms

3. Research Methodology

1. Research Objectives

2. Primary Research

3. Secondary Research

4. Forecast Model

5. Market Size Estimation

4. Average Pricing Analysis

5. Market Dynamics

1. Growth Drivers

2. Restraints

3. Opportunity

4. Trends

6. Recent Development, Policies & Regulatory Landscape

7. Risk Analysis

1. Demand Risk Analysis

2. Supply Risk Analysis

8. Fortified Dairy Products Industry Analysis

1. Porters Five Forces

1. Threat of New Entrants

2. Bargaining Power of Suppliers

3. Threat of Substitutes

4. Rivalry

2. PEST Analysis

1. Political

2. Economic

3. Social

4. Technological

9. Global Fortified Dairy Products Market

1. Market Size & forecast, 2019A-2030F

1. By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

2. By Volume (Million Units) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

10. Global Fortified Dairy Products: Market Segmentation

1. By Regions

1. North America: (U.S. and Canada)

 By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America)

 By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe)

 By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific)

 By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa)

 By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

2. By Product Type: Market Share (2020-2030F)

1. Fortified Milk, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

2. Formula Milk Powder, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

3. Cheese, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

4. Yoghurt, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

5. Others, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11. By Sales Channel: Market Share (2020-2030F)

1. Convenience Stores, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

2. Departmental Stores, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

3. Hypermarkets and Supermarkets, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

4. Online Stores,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

5. Others, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12. By Age: Market Share (2020-2030F)

1. Elderly,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

2. Children,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

3. Others, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

10.5. By Micronutrients: Market Share (2020-2030F)

1. Vitamins, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

2. Calcium, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030

3. Others, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

Company Profile

1. Arla Foods Ltd

1. Company Overview

2. Company Total Revenue (Financials)

3. Market Potential

4. Global Presence

5. Key Performance Indicators

6. SWOT Analysis

7. Product Launch

2. China Modern Dairy Holdings Ltd.

3. Dean Foods

4. Fonterra Co-operative Group

5. Gujarat Cooperative Milk Marketing Federation Ltd.

6. Nestle S.A.

7. SanCor Cooperatives United Limited

8. The Kraft Heinz Company

Consultant Recommendation

**The above-given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)