Europe Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity
Europe augmented reality (AR) market was valued at $10 billion in 2022 and will grow by 36.8% annually over 2022-2032, driven by the increasing demand for immersive experiences, enhanced customer experience, and the growing use of AR in various business applications.
Highlighted with 38 tables and 66 figures, this 136-page report “Europe Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe augmented reality (AR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe augmented reality (AR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Industry Vertical, End User, and Country.
Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services
Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Marker-based Augmented Reality
o Passive Marker
o Active Marker
• Markerless Augmented Reality
o Model-based Tracking
o Image-based Processing
• Other Technologies
By Device, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
By Industry Vertical, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Netherlands
• Rest of Europe (further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 25
2.2 Major Growth Drivers 29
2.3 Market Restraints and Challenges 34
2.4 Emerging Opportunities and Market Trends 37
2.5 Porter’s Fiver Forces Analysis 41
3 Segmentation of Europe Market by Offering 45
3.1 Market Overview by Offering 45
3.2 Hardware 47
3.2.1 Sensors 49
3.2.2 Semiconductor Component 50
3.2.3 Displays and Projectors 51
3.2.4 Position Trackers 52
3.2.5 Cameras 53
3.2.6 Other Hardware 54
3.3 Software 55
3.3.1 Software Developer Kits 56
3.3.2 Cloud-based Solutions 57
3.4 Services 58
4 Segmentation of Europe Market by Technology 59
4.1 Market Overview by Technology 59
4.2 Marker-based AR 61
4.2.1 Passive Marker 63
4.2.2 Active Marker 64
4.3 Markerless AR 65
4.3.1 Model-based Tracking 66
4.3.2 Image-based Processing 67
4.4 Other Technologies 68
5 Segmentation of Europe Market by Device 69
5.1 Market Overview by Device 69
5.2 Head-Mounted Display (HMD) 71
5.3 Head-Up Display (HUD) 72
5.4 Smart Glasses 73
5.5 Handheld Devices and Others 74
6 Segmentation of Europe Market by Industry Vertical 75
6.1 Market Overview by Industry Vertical 75
6.2 Gaming & Entertainment 77
6.3 Industrial & Manufacturing 78
6.4 Aerospace & Defense 79
6.5 Healthcare 80
6.6 Education 81
6.7 Automotive 82
6.8 Retail & Marketing 83
6.9 Other Verticals 84
7 Segmentation of Europe Market by End User 85
7.1 Market Overview by End User 85
7.2 Consumer 87
7.3 Enterprise 88
7.3.1 Large Enterprises 89
7.3.2 Small- & Medium-sized Enterprises (SMEs) 90
8 European Market 2022-2032 by Country 91
8.1 Overview of European Market 91
8.2 Germany 94
8.3 U.K. 96
8.4 France 98
8.5 Spain 100
8.6 Italy 102
8.7 Netherlands 104
8.8 Rest of European Market 106
9 Competitive Landscape 108
9.1 Overview of Key Vendors 108
9.2 New Product Launch, Partnership, Investment, and M&A 111
9.3 Company Profiles 112
Apple Inc. 112
Atheer, Inc. 114
Blippar Ltd. 115
Catchoom Technologies, S.L. 116
Facebook Inc. 117
Google, LLC 118
HP Development Co., L.P. 119
Intellectsoft LLC 120
Lumus Ltd. 121
Magic Leap, Inc 122
Microsoft Corp. 123
Niantic Inc. 124
Optinvent S.A. 125
Popar Co., Ltd. 126
Qualcomm Technologies Inc. 127
Samsung Co., Ltd. 128
Sony Corporation 129
Total Immersion 130
Universal mCloud Corp. (NGRAIN) 131
Vuzix Corp. 132
Wayray AG 133
Wikitude GmbH 134
Zugara, Inc. 135
RELATED REPORTS 136
List of Tables:
Table 1. Snapshot of Europe Augmented Reality Market in Balanced Perspective, 2022-2032 17
Table 2. World Economic Outlook, 2021-2031 21
Table 3. World Economic Outlook, 2021-2023 22
Table 4. Scenarios for Economic Impact of Ukraine Crisis 26
Table 5. Main Product Trends and Market Opportunities in Europe Augmented Reality Market 37
Table 6. Europe Augmented Reality Market by Offering, 2022-2032, $ mn 45
Table 7. Europe Augmented Reality Market: Hardware by Type, 2022-2032, $ mn 48
Table 8. Europe Augmented Reality Market: Software by Type, 2022-2032, $ mn 55
Table 9. Europe Augmented Reality Market by Technology, 2022-2032, $ mn 59
Table 10. Europe Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 61
Table 11. Europe Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 65
Table 12. Europe Augmented Reality Market by Device, 2022-2032, $ mn 69
Table 13. Europe Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 75
Table 14. Europe Augmented Reality Market by End User, 2022-2032, $ mn 85
Table 15. Europe Augmented Reality Market: Enterprise by Type, 2022-2032, $ mn 88
Table 16. Europe Augmented Reality Market by Country, 2022-2032, $ mn 93
Table 17. Germany Augmented Reality Market by Technology, 2022-2032, $ mn 95
Table 18. Germany Augmented Reality Market by Device, 2022-2032, $ mn 95
Table 19. Germany Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 95
Table 20. U.K. Augmented Reality Market by Technology, 2022-2032, $ mn 97
Table 21. U.K. Augmented Reality Market by Device, 2022-2032, $ mn 97
Table 22. U.K. Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 97
Table 23. France Augmented Reality Market by Technology, 2022-2032, $ mn 99
Table 24. France Augmented Reality Market by Device, 2022-2032, $ mn 99
Table 25. France Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 99
Table 26. Spain Augmented Reality Market by Technology, 2022-2032, $ mn 101
Table 27. Spain Augmented Reality Market by Device, 2022-2032, $ mn 101
Table 28. Spain Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 101
Table 29. Italy Augmented Reality Market by Technology, 2022-2032, $ mn 103
Table 30. Italy Augmented Reality Market by Device, 2022-2032, $ mn 103
Table 31. Italy Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 103
Table 32. Netherlands Augmented Reality Market by Technology, 2022-2032, $ mn 105
Table 33. Netherlands Augmented Reality Market by Device, 2022-2032, $ mn 105
Table 34. Netherlands Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 105
Table 35. Augmented Reality Market in Rest of Europe by Country, 2022-2032, $ mn 107
Table 36. Apple Inc.: Company Snapshot 112
Table 37. Apple Inc.: Business Segmentation 113
Table 38. Apple Inc.: Product Portfolio 113List of Figures:
Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 16
Figure 4. Europe Augmented Reality Market, 2022-2032, $ mn 19
Figure 5. Impact of COVID-19 on Business 23
Figure 6. Primary Drivers and Impact Factors of Europe Augmented Reality Market 29
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 32
Figure 8. World Digital Gaming Market, 2022-2032, $ bn 32
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 33
Figure 10. Primary Restraints and Impact Factors of Europe Augmented Reality Market 34
Figure 11. Investment Opportunity Analysis 38
Figure 12. Porter’s Fiver Forces Analysis of Europe Augmented Reality Market 41
Figure 13. Breakdown of Europe Augmented Reality Market by Offering, 2022-2032, % of Revenue 46
Figure 14. Europe Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 46
Figure 15. Europe Augmented Reality Market by Offering: Hardware, 2022-2032, $ mn 47
Figure 16. Europe Augmented Reality Market by Hardware: Sensors, 2022-2032, $ mn 49
Figure 17. Europe Augmented Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 50
Figure 18. Europe Augmented Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 51
Figure 19. Europe Augmented Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 52
Figure 20. Europe Augmented Reality Market by Hardware: Cameras, 2022-2032, $ mn 53
Figure 21. Europe Augmented Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 54
Figure 22. Europe Augmented Reality Market by Offering: Software, 2022-2032, $ mn 55
Figure 23. Europe Augmented Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 56
Figure 24. Europe Augmented Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 57
Figure 25. Europe Augmented Reality Market by Offering: Services, 2022-2032, $ mn 58
Figure 26. Breakdown of Europe Augmented Reality Market by Technology, 2022-2032, % of Sales Revenue 60
Figure 27. Europe Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 60
Figure 28. Europe Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 61
Figure 29. Europe Augmented Reality Market by Marker-based AR: Passive Marker, 2022-2032, $ mn 63
Figure 30. Europe Augmented Reality Market by Marker-based AR: Active Marker, 2022-2032, $ mn 64
Figure 31. Europe Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 65
Figure 32. Europe Augmented Reality Market by Markerless AR: Model-based Tracking, 2022-2032, $ mn 66
Figure 33. Europe Augmented Reality Market by Markerless AR: Image-based Processing, 2022-2032, $ mn 67
Figure 34. Europe Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 68
Figure 35. Breakdown of Europe Augmented Reality Market by Device, 2022-2032, % of Sales Revenue 70
Figure 36. Europe Addressable Market Cap in 2023-2032 by Device, Value ($ mn) and Share (%) 70
Figure 37. Europe Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 71
Figure 38. Europe Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 72
Figure 39. Europe Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 73
Figure 40. Europe Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 74
Figure 41. Breakdown of Europe Augmented Reality Market by Industry Vertical, 2022-2032, % of Revenue 76
Figure 42. Europe Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%) 76
Figure 43. Europe Augmented Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 77
Figure 44. Europe Augmented Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 78
Figure 45. Europe Augmented Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 79
Figure 46. Europe Augmented Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 80
Figure 47. Europe Augmented Reality Market by Industry Vertical: Education, 2022-2032, $ mn 81
Figure 48. Europe Augmented Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 82
Figure 49. Europe Augmented Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 83
Figure 50. Europe Augmented Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 84
Figure 51. Breakdown of Europe Augmented Reality Market by End User, 2022-2032, % of Revenue 85
Figure 52. Europe Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 86
Figure 53. Europe Augmented Reality Market by End User: Consumer, 2022-2032, $ mn 87
Figure 54. Europe Augmented Reality Market by End User: Enterprise, 2022-2032, $ mn 88
Figure 55. Europe Augmented Reality Market by Enterprise: Large Enterprises, 2022-2032, $ mn 89
Figure 56. Europe Augmented Reality Market by Enterprise: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 90
Figure 57. Breakdown of European Augmented Reality Market by Country, 2022 and 2032, % of Revenue 92
Figure 58. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 93
Figure 59. Augmented Reality Market in Germany, 2022-2032, $ mn 94
Figure 60. Augmented Reality Market in U.K., 2022-2032, $ mn 96
Figure 61. Augmented Reality Market in France, 2022-2032, $ mn 98
Figure 62. Augmented Reality Market in Spain, 2022-2032, $ mn 100
Figure 63. Augmented Reality Market in Italy, 2022-2032, $ mn 102
Figure 64. Augmented Reality Market in Netherlands, 2022-2032, $ mn 104
Figure 65. Augmented Reality Market in Rest of Europe, 2022-2032, $ mn 106
Figure 66. Growth Stage of Europe Augmented Reality Industry over the Forecast Period 108
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
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