Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a brand licensing transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
The latest research study released by Market IntelliX evaluates market size and forecasts of Brand Licensing in Global, including the following market information:
Global Brand Licensing Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Brand Licensing market was valued at 283920 million in 2021 and is projected to reach US$ 376530 million by 2028, at a CAGR of 4.1% during the forecast period 2022-2028.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Apparels Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Brand Licensing include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball and Learfield IMG College, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MI has surveyed the Brand Licensing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Market Segmentations:
Global Brand Licensing Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Brand Licensing Market Segment Percentages, by Type, 2021 (%)
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Global Brand Licensing Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Brand Licensing Market Segment Percentages, by Application, 2021 (%)
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Global Brand Licensing Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Brand Licensing Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Brand Licensing revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Brand Licensing revenues share in global market, 2021 (%)
The report presents profiles of competitors in the market Some of the prominent key players covered:
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Key Takeaways from this Report
Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals.
Understand the different dynamics influencing the market – key driving factors, challenges and hidden opportunities.
Get in-depth insights on your competitor performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
Analyze the sales and distribution channels across key geographies to improve top-line revenues.
Understand the industry supply chain with a deep-dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.
Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years.
Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.
1 Introduction to Research & Analysis Reports
1.1 Brand Licensing Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Brand Licensing Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Brand Licensing Overall Market Size
2.1 Global Brand Licensing Market Size: 2021 VS 2028
2.2 Global Brand Licensing Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Brand Licensing Players in Global Market
3.2 Top Global Brand Licensing Companies Ranked by Revenue
3.3 Global Brand Licensing Revenue by Companies
3.4 Top 3 and Top 5 Brand Licensing Companies in Global Market, by Revenue in 2021
3.5 Global Companies Brand Licensing Product Type
3.6 Tier 1, Tier 2 and Tier 3 Brand Licensing Players in Global Market
3.6.1 List of Global Tier 1 Brand Licensing Companies
3.6.2 List of Global Tier 2 and Tier 3 Brand Licensing Companies
4 Market Sights by Product
4.1 Overview
4.1.1 by Type - Global Brand Licensing Market Size Markets, 2021 & 2028
4.1.2 Apparels
4.1.3 Toys
4.1.4 Accessories
4.1.5 Home Decoration
4.1.6 Software/Video Games
4.1.7 Food and Beverage
4.1.8 Others
4.2 By Type - Global Brand Licensing Revenue & Forecasts
4.2.1 By Type - Global Brand Licensing Revenue, 2017-2022
4.2.2 By Type - Global Brand Licensing Revenue, 2023-2028
4.2.3 By Type - Global Brand Licensing Revenue Market Share, 2017-2028
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Brand Licensing Market Size, 2021 & 2028
5.1.2 Entertainment
5.1.3 Corporate Trademarks/Brand
5.1.4 Fashion
5.1.5 Sports
5.1.6 Others
5.2 By Application - Global Brand Licensing Revenue & Forecasts
5.2.1 By Application - Global Brand Licensing Revenue, 2017-2022
5.2.2 By Application - Global Brand Licensing Revenue, 2023-2028
5.2.3 By Application - Global Brand Licensing Revenue Market Share, 2017-2028
6 Sights by Region
6.1 By Region - Global Brand Licensing Market Size, 2021 & 2028
6.2 By Region - Global Brand Licensing Revenue & Forecasts
6.2.1 By Region - Global Brand Licensing Revenue, 2017-2022
6.2.2 By Region - Global Brand Licensing Revenue, 2023-2028
6.2.3 By Region - Global Brand Licensing Revenue Market Share, 2017-2028
6.3 North America
6.3.1 By Country - North America Brand Licensing Revenue, 2017-2028
6.3.2 US Brand Licensing Market Size, 2017-2028
6.3.3 Canada Brand Licensing Market Size, 2017-2028
6.3.4 Mexico Brand Licensing Market Size, 2017-2028
6.4 Europe
6.4.1 By Country - Europe Brand Licensing Revenue, 2017-2028
6.4.2 Germany Brand Licensing Market Size, 2017-2028
6.4.3 France Brand Licensing Market Size, 2017-2028
6.4.4 U.K. Brand Licensing Market Size, 2017-2028
6.4.5 Italy Brand Licensing Market Size, 2017-2028
6.4.6 Russia Brand Licensing Market Size, 2017-2028
6.4.7 Nordic Countries Brand Licensing Market Size, 2017-2028
6.4.8 Benelux Brand Licensing Market Size, 2017-2028
6.5 Asia
6.5.1 By Region - Asia Brand Licensing Revenue, 2017-2028
6.5.2 China Brand Licensing Market Size, 2017-2028
6.5.3 Japan Brand Licensing Market Size, 2017-2028
6.5.4 South Korea Brand Licensing Market Size, 2017-2028
6.5.5 Southeast Asia Brand Licensing Market Size, 2017-2028
6.5.6 India Brand Licensing Market Size, 2017-2028
6.6 South America
6.6.1 By Country - South America Brand Licensing Revenue, 2017-2028
6.6.2 Brazil Brand Licensing Market Size, 2017-2028
6.6.3 Argentina Brand Licensing Market Size, 2017-2028
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Brand Licensing Revenue, 2017-2028
6.7.2 Turkey Brand Licensing Market Size, 2017-2028
6.7.3 Israel Brand Licensing Market Size, 2017-2028
6.7.4 Saudi Arabia Brand Licensing Market Size, 2017-2028
6.7.5 UAE Brand Licensing Market Size, 2017-2028
7 Players Profiles
7.1 The Walt Disney Company
7.1.1 The Walt Disney Company Corporate Summary
7.1.2 The Walt Disney Company Business Overview
7.1.3 The Walt Disney Company Brand Licensing Major Product Offerings
7.1.4 The Walt Disney Company Brand Licensing Revenue in Global Market (2017-2022)
7.1.5 The Walt Disney Company Key News
7.2 Meredith Corporation
7.2.1 Meredith Corporation Corporate Summary
7.2.2 Meredith Corporation Business Overview
7.2.3 Meredith Corporation Brand Licensing Major Product Offerings
7.2.4 Meredith Corporation Brand Licensing Revenue in Global Market (2017-2022)
7.2.5 Meredith Corporation Key News
7.3 PVH Corp.
7.3.1 PVH Corp. Corporate Summary
7.3.2 PVH Corp. Business Overview
7.3.3 PVH Corp. Brand Licensing Major Product Offerings
7.3.4 PVH Corp. Brand Licensing Revenue in Global Market (2017-2022)
7.3.5 PVH Corp. Key News
7.4 Iconix Brand Group
7.4.1 Iconix Brand Group Corporate Summary
7.4.2 Iconix Brand Group Business Overview
7.4.3 Iconix Brand Group Brand Licensing Major Product Offerings
7.4.4 Iconix Brand Group Brand Licensing Revenue in Global Market (2017-2022)
7.4.5 Iconix Brand Group Key News
7.5 Authentic Brands Group
7.5.1 Authentic Brands Group Corporate Summary
7.5.2 Authentic Brands Group Business Overview
7.5.3 Authentic Brands Group Brand Licensing Major Product Offerings
7.5.4 Authentic Brands Group Brand Licensing Revenue in Global Market (2017-2022)
7.5.5 Authentic Brands Group Key News
7.6 Universal Brand Development
7.6.1 Universal Brand Development Corporate Summary
7.6.2 Universal Brand Development Business Overview
7.6.3 Universal Brand Development Brand Licensing Major Product Offerings
7.6.4 Universal Brand Development Brand Licensing Revenue in Global Market (2017-2022)
7.6.5 Universal Brand Development Key News
7.7 Nickelodeon (ViacomCBS)
7.7.1 Nickelodeon (ViacomCBS) Corporate Summary
7.7.2 Nickelodeon (ViacomCBS) Business Overview
7.7.3 Nickelodeon (ViacomCBS) Brand Licensing Major Product Offerings
7.7.4 Nickelodeon (ViacomCBS) Brand Licensing Revenue in Global Market (2017-2022)
7.7.5 Nickelodeon (ViacomCBS) Key News
7.8 Major League Baseball
7.8.1 Major League Baseball Corporate Summary
7.8.2 Major League Baseball Business Overview
7.8.3 Major League Baseball Brand Licensing Major Product Offerings
7.8.4 Major League Baseball Brand Licensing Revenue in Global Market (2017-2022)
7.8.5 Major League Baseball Key News
7.9 Learfield IMG College
7.9.1 Learfield IMG College Corporate Summary
7.9.2 Learfield IMG College Business Overview
7.9.3 Learfield IMG College Brand Licensing Major Product Offerings
7.9.4 Learfield IMG College Brand Licensing Revenue in Global Market (2017-2022)
7.9.5 Learfield IMG College Key News
7.10 Sanrio
7.10.1 Sanrio Corporate Summary
7.10.2 Sanrio Business Overview
7.10.3 Sanrio Brand Licensing Major Product Offerings
7.10.4 Sanrio Brand Licensing Revenue in Global Market (2017-2022)
7.10.5 Sanrio Key News
7.11 Sequential Brands Group
7.11.1 Sequential Brands Group Corporate Summary
7.11.2 Sequential Brands Group Business Overview
7.11.3 Sequential Brands Group Brand Licensing Major Product Offerings
7.11.4 Sequential Brands Group Brand Licensing Revenue in Global Market (2017-2022)
7.11.5 Sequential Brands Group Key News
7.12 Hasbro
7.12.1 Hasbro Corporate Summary
7.12.2 Hasbro Business Overview
7.12.3 Hasbro Brand Licensing Major Product Offerings
7.12.4 Hasbro Brand Licensing Revenue in Global Market (2017-2022)
7.12.5 Hasbro Key News
7.13 General Motors
7.13.1 General Motors Corporate Summary
7.13.2 General Motors Business Overview
7.13.3 General Motors Brand Licensing Major Product Offerings
7.13.4 General Motors Brand Licensing Revenue in Global Market (2017-2022)
7.13.5 General Motors Key News
7.14 National Basketball Association
7.14.1 National Basketball Association Corporate Summary
7.14.2 National Basketball Association Business Overview
7.14.3 National Basketball Association Brand Licensing Major Product Offerings
7.14.4 National Basketball Association Brand Licensing Revenue in Global Market (2017-2022)
7.14.5 National Basketball Association Key News
7.15 Electrolux
7.15.1 Electrolux Corporate Summary
7.15.2 Electrolux Business Overview
7.15.3 Electrolux Brand Licensing Major Product Offerings
7.15.4 Electrolux Brand Licensing Revenue in Global Market (2017-2022)
7.15.5 Electrolux Key News
7.16 National Football League
7.16.1 National Football League Corporate Summary
7.16.2 National Football League Business Overview
7.16.3 National Football League Brand Licensing Major Product Offerings
7.16.4 National Football League Brand Licensing Revenue in Global Market (2017-2022)
7.16.5 National Football League Key News
7.17 WarnerMedia
7.17.1 WarnerMedia Corporate Summary
7.17.2 WarnerMedia Business Overview
7.17.3 WarnerMedia Brand Licensing Major Product Offerings
7.17.4 WarnerMedia Brand Licensing Revenue in Global Market (2017-2022)
7.17.5 WarnerMedia Key News
7.18 The Pokémon Company International
7.18.1 The Pokémon Company International Corporate Summary
7.18.2 The Pokémon Company International Business Overview
7.18.3 The Pokémon Company International Brand Licensing Major Product Offerings
7.18.4 The Pokémon Company International Brand Licensing Revenue in Global Market (2017-2022)
7.18.5 The Pokémon Company International Key News
7.19 Procter & Gamble
7.19.1 Procter & Gamble Corporate Summary
7.19.2 Procter & Gamble Business Overview
7.19.3 Procter & Gamble Brand Licensing Major Product Offerings
7.19.4 Procter & Gamble Brand Licensing Revenue in Global Market (2017-2022)
7.19.5 Procter & Gamble Key News
7.20 Ferrari
7.20.1 Ferrari Corporate Summary
7.20.2 Ferrari Business Overview
7.20.3 Ferrari Brand Licensing Major Product Offerings
7.20.4 Ferrari Brand Licensing Revenue in Global Market (2017-2022)
7.20.5 Ferrari Key News
7.21 Ralph Lauren
7.21.1 Ralph Lauren Corporate Summary
7.21.2 Ralph Lauren Business Overview
7.21.3 Ralph Lauren Brand Licensing Major Product Offerings
7.21.4 Ralph Lauren Brand Licensing Revenue in Global Market (2017-2022)
7.21.5 Ralph Lauren Key News
7.22 Mattel
7.22.1 Mattel Corporate Summary
7.22.2 Mattel Business Overview
7.22.3 Mattel Brand Licensing Major Product Offerings
7.22.4 Mattel Brand Licensing Revenue in Global Market (2017-2022)
7.22.5 Mattel Key News
7.23 Ford Motor Company
7.23.1 Ford Motor Company Corporate Summary
7.23.2 Ford Motor Company Business Overview
7.23.3 Ford Motor Company Brand Licensing Major Product Offerings
7.23.4 Ford Motor Company Brand Licensing Revenue in Global Market (2017-2022)
7.23.5 Ford Motor Company Key News
7.24 BBC Worldwide
7.24.1 BBC Worldwide Corporate Summary
7.24.2 BBC Worldwide Business Overview
7.24.3 BBC Worldwide Brand Licensing Major Product Offerings
7.24.4 BBC Worldwide Brand Licensing Revenue in Global Market (2017-2022)
7.24.5 BBC Worldwide Key News
7.25 The Hershey Company
7.25.1 The Hershey Company Corporate Summary
7.25.2 The Hershey Company Business Overview
7.25.3 The Hershey Company Brand Licensing Major Product Offerings
7.25.4 The Hershey Company Brand Licensing Revenue in Global Market (2017-2022)
7.25.5 The Hershey Company Key News
7.26 Stanley Black & Decker
7.26.1 Stanley Black & Decker Corporate Summary
7.26.2 Stanley Black & Decker Business Overview
7.26.3 Stanley Black & Decker Brand Licensing Major Product Offerings
7.26.4 Stanley Black & Decker Brand Licensing Revenue in Global Market (2017-2022)
7.26.5 Stanley Black & Decker Key News
7.27 PGA Tour
7.27.1 PGA Tour Corporate Summary
7.27.2 PGA Tour Business Overview
7.27.3 PGA Tour Brand Licensing Major Product Offerings
7.27.4 PGA Tour Brand Licensing Revenue in Global Market (2017-2022)
7.27.5 PGA Tour Key News
7.28 National Hockey League
7.28.1 National Hockey League Corporate Summary
7.28.2 National Hockey League Business Overview
7.28.3 National Hockey League Brand Licensing Major Product Offerings
7.28.4 National Hockey League Brand Licensing Revenue in Global Market (2017-2022)
7.28.5 National Hockey League Key News
7.29 Sunkist Growers
7.29.1 Sunkist Growers Corporate Summary
7.29.2 Sunkist Growers Business Overview
7.29.3 Sunkist Growers Brand Licensing Major Product Offerings
7.29.4 Sunkist Growers Brand Licensing Revenue in Global Market (2017-2022)
7.29.5 Sunkist Growers Key News
7.30 WWE
7.30.1 WWE Corporate Summary
7.30.2 WWE Business Overview
7.30.3 WWE Brand Licensing Major Product Offerings
7.30.4 WWE Brand Licensing Revenue in Global Market (2017-2022)
7.30.5 WWE Key News
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
List of Tables
Table 1. Brand Licensing Market Opportunities & Trends in Global Market
Table 2. Brand Licensing Market Drivers in Global Market
Table 3. Brand Licensing Market Restraints in Global Market
Table 4. Key Players of Brand Licensing in Global Market
Table 5. Top Brand Licensing Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Brand Licensing Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Brand Licensing Revenue Share by Companies, 2017-2022
Table 8. Global Companies Brand Licensing Product Type
Table 9. List of Global Tier 1 Brand Licensing Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Brand Licensing Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Brand Licensing Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Brand Licensing Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Brand Licensing Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Brand Licensing Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Brand Licensing Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Brand Licensing Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Brand Licensing Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Brand Licensing Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Brand Licensing Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Brand Licensing Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Brand Licensing Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Brand Licensing Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Brand Licensing Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Brand Licensing Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Brand Licensing Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Brand Licensing Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Brand Licensing Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Brand Licensing Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Brand Licensing Revenue, (US$, Mn), 2023-2028
Table 30. The Walt Disney Company Corporate Summary
Table 31. The Walt Disney Company Brand Licensing Product Offerings
Table 32. The Walt Disney Company Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 33. Meredith Corporation Corporate Summary
Table 34. Meredith Corporation Brand Licensing Product Offerings
Table 35. Meredith Corporation Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 36. PVH Corp. Corporate Summary
Table 37. PVH Corp. Brand Licensing Product Offerings
Table 38. PVH Corp. Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 39. Iconix Brand Group Corporate Summary
Table 40. Iconix Brand Group Brand Licensing Product Offerings
Table 41. Iconix Brand Group Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 42. Authentic Brands Group Corporate Summary
Table 43. Authentic Brands Group Brand Licensing Product Offerings
Table 44. Authentic Brands Group Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 45. Universal Brand Development Corporate Summary
Table 46. Universal Brand Development Brand Licensing Product Offerings
Table 47. Universal Brand Development Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 48. Nickelodeon (ViacomCBS) Corporate Summary
Table 49. Nickelodeon (ViacomCBS) Brand Licensing Product Offerings
Table 50. Nickelodeon (ViacomCBS) Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 51. Major League Baseball Corporate Summary
Table 52. Major League Baseball Brand Licensing Product Offerings
Table 53. Major League Baseball Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 54. Learfield IMG College Corporate Summary
Table 55. Learfield IMG College Brand Licensing Product Offerings
Table 56. Learfield IMG College Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 57. Sanrio Corporate Summary
Table 58. Sanrio Brand Licensing Product Offerings
Table 59. Sanrio Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 60. Sequential Brands Group Corporate Summary
Table 61. Sequential Brands Group Brand Licensing Product Offerings
Table 62. Sequential Brands Group Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 63. Hasbro Corporate Summary
Table 64. Hasbro Brand Licensing Product Offerings
Table 65. Hasbro Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 66. General Motors Corporate Summary
Table 67. General Motors Brand Licensing Product Offerings
Table 68. General Motors Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 69. National Basketball Association Corporate Summary
Table 70. National Basketball Association Brand Licensing Product Offerings
Table 71. National Basketball Association Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 72. Electrolux Corporate Summary
Table 73. Electrolux Brand Licensing Product Offerings
Table 74. Electrolux Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 75. National Football League Corporate Summary
Table 76. National Football League Brand Licensing Product Offerings
Table 77. National Football League Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 78. WarnerMedia Corporate Summary
Table 79. WarnerMedia Brand Licensing Product Offerings
Table 80. WarnerMedia Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 81. The Pokémon Company International Corporate Summary
Table 82. The Pokémon Company International Brand Licensing Product Offerings
Table 83. The Pokémon Company International Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 84. Procter & Gamble Corporate Summary
Table 85. Procter & Gamble Brand Licensing Product Offerings
Table 86. Procter & Gamble Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 87. Ferrari Corporate Summary
Table 88. Ferrari Brand Licensing Product Offerings
Table 89. Ferrari Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 90. Ralph Lauren Corporate Summary
Table 91. Ralph Lauren Brand Licensing Product Offerings
Table 92. Ralph Lauren Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 93. Mattel Corporate Summary
Table 94. Mattel Brand Licensing Product Offerings
Table 95. Mattel Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 96. Ford Motor Company Corporate Summary
Table 97. Ford Motor Company Brand Licensing Product Offerings
Table 98. Ford Motor Company Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 99. BBC Worldwide Corporate Summary
Table 100. BBC Worldwide Brand Licensing Product Offerings
Table 101. BBC Worldwide Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 102. The Hershey Company Corporate Summary
Table 103. The Hershey Company Brand Licensing Product Offerings
Table 104. The Hershey Company Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 105. Stanley Black & Decker Corporate Summary
Table 106. Stanley Black & Decker Brand Licensing Product Offerings
Table 107. Stanley Black & Decker Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 108. PGA Tour Corporate Summary
Table 109. PGA Tour Brand Licensing Product Offerings
Table 110. PGA Tour Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 111. National Hockey League Corporate Summary
Table 112. National Hockey League Brand Licensing Product Offerings
Table 113. National Hockey League Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 114. Sunkist Growers Corporate Summary
Table 115. Sunkist Growers Brand Licensing Product Offerings
Table 116. Sunkist Growers Brand Licensing Revenue (US$, Mn), (2017-2022)
Table 117. WWE Corporate Summary
Table 118. WWE Brand Licensing Product Offerings
Table 119. WWE Brand Licensing Revenue (US$, Mn), (2017-2022)
List of Figures
Figure 1. Brand Licensing Segment by Type in 2021
Figure 2. Brand Licensing Segment by Application in 2021
Figure 3. Global Brand Licensing Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Brand Licensing Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Brand Licensing Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Brand Licensing Revenue in 2021
Figure 8. By Type - Global Brand Licensing Revenue Market Share, 2017-2028
Figure 9. By Application - Global Brand Licensing Revenue Market Share, 2017-2028
Figure 10. By Region - Global Brand Licensing Revenue Market Share, 2017-2028
Figure 11. By Country - North America Brand Licensing Revenue Market Share, 2017-2028
Figure 12. US Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Brand Licensing Revenue Market Share, 2017-2028
Figure 16. Germany Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 17. France Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Brand Licensing Revenue Market Share, 2017-2028
Figure 24. China Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 28. India Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Brand Licensing Revenue Market Share, 2017-2028
Figure 30. Brazil Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Brand Licensing Revenue Market Share, 2017-2028
Figure 33. Turkey Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Brand Licensing Revenue, (US$, Mn), 2017-2028
Figure 37. The Walt Disney Company Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Meredith Corporation Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. PVH Corp. Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Iconix Brand Group Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Authentic Brands Group Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. Universal Brand Development Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. Nickelodeon (ViacomCBS) Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. Major League Baseball Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Learfield IMG College Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Sanrio Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. Sequential Brands Group Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 48. Hasbro Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 49. General Motors Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 50. National Basketball Association Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 51. Electrolux Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 52. National Football League Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 53. WarnerMedia Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 54. The Pokémon Company International Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 55. Procter & Gamble Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 56. Ferrari Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 57. Ralph Lauren Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 58. Mattel Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 59. Ford Motor Company Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 60. BBC Worldwide Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 61. The Hershey Company Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 62. Stanley Black & Decker Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 63. PGA Tour Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 64. National Hockey League Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 65. Sunkist Growers Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 66. WWE Brand Licensing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Methodology/Research Approach
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Research Programs/Design
Historical Data (2015-2019) |
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Influencing Factors |
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Market Forecast (2021-2026) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this study.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
Market Size |
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Market Position of Top Company |
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Qualitative Analysis |
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Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Executives Interviewed
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
Market Segments(by Application, by Type) |
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Total Market |
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